Dani Rose's "Got It From My Mama" could be a viral Mother's Day hit forever

As digital-first communities grow in the real-time music industry and overall societal importance, highlighting performers able to double down on their surging popularity and create thriving, viable careers in online and streaming spaces is important.

Also, Mother's Day and Cinco De Mayo occur within the same ten-day cycle in 2023. Thus, veteran country performer Dani Rose finally releasing a video shot on a farm in Coleman, Alabama, for the original, two-year-old TIkTok-interaction-led smash "Got It From My Mama," plus pairing with generational Mexican banda star Chiquis Rivera to create a bilingual version of the original single is logical.

For Rose, the song's nearly 150% global growth in use for TikTok posts since its release is directly related to her belief that celebrating mothers is a daily necessity that strikes at people's core human emotions.

"I'm a big dreamer and with this song, people have responded in a huge way to my big dreams," says Rose.

Her growth from having four songs placed on Paramount+'s popular program Yellowstone in three years to expanding her song's reach via YouTube videos is significant.

Her artistic growth from bouncing between her Virginia home, New York, Los Angeles and Nashville while seeking fanbase and creative community development for the past 12 years to achieving viral popularity is also noteworthy.

Via her Yellowstone placements, she could insinuate herself into the show's passionate follower base artistically. However, spiraling that into growing not followers, per se, but plays, develops an economic and social sustainability arc.

Those plays are significantly adding up and opening doors.

One year ago, the song reached No. 2 on TikTok's "Top US Tracks" chart, behind Lizzo's "Bout Damn Time." Dani Rose is currently an unsigned country act. Lizzo's a four-time Billboard chart-topping act signed to Atlantic Records.

TikTok's ability to blend real-time activities with a perpetual need for content consumption reveals a unique disconnect between how acclaim is achieved and maintained online instead of the real-time space. Positively, though, a song's relevance evolves past a release cycle and becomes more emblematic of the moment.

The historical correlation that arises because of this is profound.

American sisters Patty and Mildred J. Hill's 1893 composition that birthed "Happy Birthday To You" has become what the Guinness Book of World Records refers to as the most recognizable song in the English language, with Warner Chappell purchasing the song's publishing rights for (an adjusted for inflation value of) $13 million in 1988.

Similarly, though a TikTok-defined universe is 95% younger than a world that has known and loved "Happy Birthday To You," the potential exists for a song like "Got It From My Mama" to have whatever relative success looks like the emerging digital-led future.

For Rose, achieving that success seems possible as the song has already surpassed 1.3 billion views and nearly one million posts created.

"The sky's the limit," adds Rose. She's already partnered with Southwest Airlines for an online promotion campaign (for their first mother-daughter pilot duo), appeared on national television to perform the track on multiple occasions and also sang the song at weddings during mother-daughter dances (during former National Football League Chief Innovation Officer Michelle McKenna's 2021's nuptials).

For Rose, that limitless sky, through a chance connection with Richard Bull, a two-time Latin Grammy-winning producer (with whom Rose, who moved for a few years during her childhood, with her family, to Japan, shared attendance at Tokyo's American School In Japan), now includes connecting with the Latin world of Chiquis Rivera. She's a star in her own right, but also the daughter of Mexican Banda, Mariachi and Norteño superstar Jenni Rivera, who tragically died in a plane crash in 2012.

Tiktok's Latin American market growth has expanded by 13% in the past year, with twice as much engagement expected over the next five years.

Rivera has gone from crying upon initially hearing the track (Rose notes that she learned that Rivera's mother always wanted to record country songs) to having also recorded a bilingual video for the song — separate from the one Rose already made. This one featured an all-female crew and was shot in Los Angeles' Mount Washington neighborhood.

Rose summarizes "Got It From My Mama's" persistent space in the cultural conversation with a broad, knowing smile.

"Cherishing our special moments with our mothers by turning them into beautiful — and shareable — art has universal appeal."

This article originally appeared on Nashville Tennessean: Dani Rose's "Got It From My Mama" could be a viral Mother's Day hit