HomeGoods Is Shutting Down Online Shopping After 2 Years to ‘Focus' on Brick-and-Mortar Stores
“We will stop taking orders from customers [on Oct. 21] and complete our final shipments,” a representative for HomeGoods said in a statement
HomeGoods is shutting down its online store just two years after launching it.
The major retailer, known for its huge selection of affordable (and occasionally offbeat) finds, confirmed in a statement to PEOPLE that starting on Saturday, Oct. 21 it will no longer “offer online shopping” on its website HomeGoods.com.
“We will stop taking orders from customers at that time and complete our final shipments,” a representative for HomeGoods said in a statement. Though, it noted that its website will still “provide décor inspiration and trends” for customers.
E-commerce for other brands under TJX Companies, including TJ Maxx, Marshalls and Sierra, will not be affected.
Related: Here's Why Everyone's Obsessed with HomeGoods: Inside the Discount Decor Store's Super Fandom
“We’ve made the decision to focus our resources on our more than 900 brick-and-mortar stores across the United States,” a representative for the company said.
HomeGoods announced that it would launch an online store in November 2020 so that shoppers could order goods from home amid the COVID-19 pandemic. It said it hoped customers would “enjoy this new way to 'Go Finding.'"
The online store launched with a categories including bedding, bath, decorative pillows, kitchen goods, seasonal décor, pet and storage/organization.
Related: These Celebrities Are Just as Obsessed with HomeGoods as the Rest of Us
One of HomeGoods’ selling points for shoppers has always been the thrill of the hunt, with bloggers (and celebrities) often sharing their one-of-a-kind finds at the stores on social media. There’s also an exclusivity that comes with each brick and mortar store that may not be found online.
“We don’t want to be deep in any one product, and we don’t try to carry every size or every style of an item,” former TJX CEO Carol Meyrowitz explained in a 2014 Harvard Business Review article of what makes each HomeGoods find all the more exclusive.
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Celebrity fans include Melissa McCarthy, Kristin Cavallari and Sweet Magnolias' JoAnna Garcia Swisher, who noted that the store provides “endless inspiration for me.”
“And for someone that entertains as much as I do, it’s so incredible. I really believe in having new moments and different kinds of parties and my themes are always changing,” Swisher said, adding, “It really gives me the opportunity to get creative.”
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