Hollywood-Loved Brand Tumi’s New Leather Goods Are Inspired by This Starry New York Beach Town
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Hollywood-repped travel goods brand Tumi is outfitting everyday travelers’ wardrobes with its new leather accessories collection.
The luxe lifestyle label’s minimalist Georgica line ($195-$795) takes inspiration from East Hampton‘s Georgica Beach — a stone throw’s away from Beyoncé and Jay-Z’s $26 million lakefront home and other starry abodes — and comprises buttery soft leather tote bags, backpacks, crossbodies and laptop sleeves in neutral shades such as black and taupe alongside a new deep plum colorway. The carryalls feature Tumi’s signature design touches that blend function with fashion, such as convenient pockets, zippered compartments, carabiner clips and key leashes. They also come with the company’s Tracer product recovery service, classic monogramming and a five-year warranty.
As part of its starry Essentially Beautiful campaign, Tumi tapped The Sex Lives of College Girls star and singer-songwriter Reneé Rapp to showcase the latest pieces alongside actor Formula 1 driver Lando Norris and South Korean soccer player Son Heung-min. The fall season also introduces new hues and textures, including blush, red and hunter green, seen in Tumi’s Voyageur Celina nylon backpacks, 19 Degree and Tegra-Lite suitcases and other bestsellers.
Tumi worked with actor Anthony Ramos and musician Gracie Abrams (the daughter of filmmaker J.J. Abrams) for last year’s campaign, and it has previously teamed with Rosario Dawson and Alexander Skarsgård in previous ads. The New Jersey-based company’s luggage and travel gear has also been toted by Meghan Markle, Kaia Gerber, Princess Beatrice, Chris Pratt and Tom Hiddleston, to name just a handful.
See a few pieces from the Georgica line below, and shop the full collection at Tumi.com.
Tumi Georgica Valorie Tote
Tumi Georgica Valorie Tote
Tumi Georgica Marylea Crossbody
Tumi Georgica Marylea Crossbody
Tumi Georgica Jodys Tote
Tumi Georgica Jodys Tote
Tumi Georgica Kimbell Backpack
Tumi Georgica Kimbell Backpack
Tumi Milinia Laptop Sleeve
Tumi Milinia Laptop Sleeve
Tumi Bailow Crossbody
Tumi Bailow Crossbody
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