Hodor Can’t Hold Off the Lunch Crowd in New KFC Commercial Inspired by ‘Game of Thrones’

A new KFC commercial starring Kristian Nairn, aka Hodor from Game of Thrones, has the actor reenacting a scene from the famous “Hold the Door” episode of the show.

In the commercial, Nairn fretfully looks at the clock because lunchtime is coming and he knows there will be crowds. As hungry people file in, all shouting that they want “chicken and fries,” it all becomes too much for Nairn, who repeats “chicken and fries” over and over with a faraway look in his eyes, eventually turning the phrase into “chicken and rice.” The spot is a play on the heartbreaking revelation on Game of Thrones about how Hodor came to be known as Hodor — and why it’s the only word he seems to be able to speak.

This isn’t the first time companies have used Thrones actors to hawk goods and services, so we decided to put together a list of the weirdest Game of Thrones commercial tie-ins. From loyalty programs to vodka, we found some of the strangest commercials involving Game of Thrones actors and references.

Watch: Things you may have missed in the new ‘Game of Thrones’ Season 7 trailer:

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