Social media’s latest craze has officially gone mainstream.
Hillary Clinton has become the latest to try the Mannequin Challenge, a stunt in which a video is posted online of people gathered together silently frozen in place as if they were mannequins. Together with husband Bill Clinton and rocker Jon Bon Jovi, the presidential candidate is depicted on her campaign plane posed with dozens of others in a bit posted the morning of Election Day.
After Clinton and others in video dissolve into laughter at the end of the video, the campaign capitalizes on #MannequinChallenge with the message, “Don’t be still. Vote.”
The video is the latest sign of how viral #MannequinChallenge has become in recent weeks, from Snapchat to Twitter. Not since Ice Bucket Challenge dominated Faceboook in 2014 has a themed social-media sensation run this hot.
But this week looks like the one when #MannequinChallenge jumps the shark. “Late Late Show with James Corden” took the challenge Monday night, with an elaborate tracking shot that went deep into the program’s backstage area all the way back out to the assembled crowd.
#MannequinChallenge has proven particularly popular in the sports world, where teams from the New York Giants to the Milwaukee Bucks have produced their own versions.
These videos are typically accompanied by the hip-hop hit “Black Beatles” by Rae Sremmurd playing as a soundtrack, but the Clinton video just plays in silence.