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With the globally ubiquitous Astroworld now a full two years in the rearview, Scott—whose musical output this year has included a collab single with Kid Cudi and a Tenet soundtrack cut—has seen his proven powers as an invaluable brand booster hit truly astronomical new levels.
The full Forbes piece also includes a tease of a forthcoming Cacti hard seltzer, a dash of Utopia hype-building, and a look back at the original Rodeo release strategy. Peep it here.
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