Even without the release of a new full-length album, 2020 has been a landmark year for Travis Scott.
With the globally ubiquitous Astroworld now a full two years in the rearview, Scott—whose musical output this year has included a collab single with Kid Cudi and a Tenet soundtrack cut—has seen his proven powers as an invaluable brand booster hit truly astronomical new levels.
The full Forbes piece also includes a tease of a forthcoming Cacti hard seltzer, a dash of Utopia hype-building, and a look back at the original Rodeo release strategy. Peep it here.
Sign up for the Complex Newsletter for breaking news, events, and unique stories.