Hello Sunshine’s Head of TV and Film on the Right Way to Pitch Streaming Services
On Wednesday, Hulu premiered the first three episodes of “Little Fires Everywhere,” the limited series based on Celeste Ng’s 2017 novel of the same name and the latest from Reese Witherspoon’s Hello Sunshine. The head-first dive into streaming can be dizzying at times, with more platforms than ever before — and three more coming this spring — all fighting for viewers’ attention and their wallets. Just ask Lauren Neustadter. The former Fox executive joined Hello Sunshine three years ago to serve as its head of TV and film. The company, which was founded in 2016, has shows set up with four different streaming services and two more with traditional TV networks. Those include Apple TV+’s “The Morning Show,” which Witherspoon co-stars with Jennifer Aniston, and “Truth Be Told,” as well as Amazon’s upcoming “Daisy Jones and the Six” adaptation. Neustadter spoke with TheWrap, prior to the U.S. declaring a state of emergency to deal with the coronavirus pandemic, about being a content creator in the streaming era and how “Where the Crawdads Sing” will begin to build up the company’s film output. The following has been edited and condensed for clarity. Also Read: Why Disney Tied the Knot Between FX...
Read original story Hello Sunshine’s Head of TV and Film on the Right Way to Pitch Streaming Services At TheWrap
