Hasbro Unvaulted Some of Its Rarest Toy Projects, and Sold Them Out Immediately

James Whitbrook

December 18, 2023 at 1:15 PM·1 min read

Hasbro’s Haslab series—a crowdfunding drop line that lets the toymaker make some truly wild toys it could never feasibly release to the mass market, should enough collectors actually want them—is meant to be a one and done thing. The campaign starts, and if it hits its goals, when it ends pretty much all that’s ever made is to fulfill the orders of who backed it. That doesn’t mean, however, that Hasbro doesn’t have some of them hiding in its vaults.

Today the embattled toymaker announced to mark its 100th anniversary it would open the HasLab Vault for select projects across the legions of Transformers, G.I. Joe, Star Wars, Marvel, and Ghostbusters campaigns it had launched since 2018 for the first time, letting fans get their hands on collectibles that have, by and large outside of the aftermarket, been impossible to get since their individual crowdfunding campaigns wrapped up. Available solely to members of its “Pulse Premium” subscription, the vault was meant to be open from 12 p.m. ET today, December 18, through to the same time tomorrow, December 19.