All the Hasbro Marvel and Star Wars Toys Revealed at San Diego Comic-Con

James Whitbrook
·4 min read
Image: Hasbro
Image: Hasbro

Comic-Con may be more about movies and TV than comics some years, some times it’s more about comics than movies and TV (especially this year). But one thing it always is, thanks to Hasbro: a nightmare on your wallet for Marvel and Star Wars fans.

Day 2 of SDCC 2023 brought with it back to back panels from the worlds of Hasbro’s Marvel Legends and Star Wars action figure lines with dozens of reveals and looks ahead at what to expect in plastic form over the next year. On the Marvel side there’s a whole wave dedicated to the upcoming X-Men ‘97, the highly-anticipated continuation of the iconic X-Men animated series, new figures from the comics for the classic Marvel Knights.

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Image: Hasbro
Image: Hasbro

Image: Hasbro

Marvel Legends X-Men ‘97 Rogue

Image: Hasbro
Image: Hasbro

Marvel Legends X-Men ‘97 Storm

Image: Hasbro
Image: Hasbro

Marvel Legends X-Men ‘97 Gambit

Image: Hasbro
Image: Hasbro

Marvel Legends X-Men ‘97 Magneto

Image: Hasbro
Image: Hasbro

Marvel Legends X-Men ‘97 Bishop

Image: Hasbro
Image: Hasbro


Marvel Legends Spider-Man The Animated Series Peter Parker vs. Smythe

Image: Hasbro
Image: Hasbro

Marvel Legends Spider-Man The Animated Series Peter Parker vs. Smythe

Image: Hasbro
Image: Hasbro

Marvel Legends Gamerverse Midnight Suns Iron Man

Image: Hasbro
Image: Hasbro

Marvel Legends Marvel Knights Daredevil

Image: Hasbro
Image: Hasbro

Marvel Legends Marvel Knights Lady Bullseye

Image: Hasbro
Image: Hasbro

Marvel Legends Marvel Knights Fist Ninja

Image: Hasbro
Image: Hasbro

Marvel Legends Marvel Knights Luke Cage

Image: Hasbro
Image: Hasbro

Marvel Legends Marvel Knights Clea

Image: Hasbro
Image: Hasbro

Marvel Legends Marvel Knights Blade

Image: Hasbro
Image: Hasbro

Marvel Legends Build-a-Figure Mindless One

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Holiday Jawa

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Holiday Ewok

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Holiday Mandalorian Scout

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Holiday Purge Trooper

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Holiday K-X Security Droid

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Holiday Snowtrooper

Image: Hasbro
Image: Hasbro

Star Wars The Vintage Collection Chewbacca (Life Day)

Image: Hasbro
Image: Hasbro

Star Wars The Vintage Collection Sabine Wren (Ahsoka)

Image: Hasbro
Image: Hasbro

Star Wars The Vintage Collection Ahsoka Tano (Ahsoka)

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Hera Syndulla (Ahsoka)

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Sabine Wren (Ahsoka)

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Ahsoka Tano (Ahsoka)

Image: Hasbro
Image: Hasbro

Star Wars The Black Series FX Elite Ahsoka Tano Lightsaber

Image: Hasbro
Image: Hasbro

Star Wars The Vintage Collection Grand Admiral Thrawn

Image: Hasbro
Image: Hasbro

Star Wars The Vintage Collection Pre Vizla

Image: Hasbro
Image: Hasbro

Star Wars The Black Series Pre Vizla

Image: Hasbro
Image: Hasbro

Star Wars The Black Series R2-D2 (The Mandalorian)

Image: Hasbro
Image: Hasbro

Star Wars The Vintage Collection Gaming Greats Darth Revan

Image: Hasbro
Image: Hasbro

Star Wars The Vintage Collection Imperial Officers 4-Pack

Image: Hasbro
Image: Hasbro

Star Wars Retro Collection Return of the Jedi Multipack

Image: Hasbro
Image: Hasbro

Pipeline Reveal: Star Wars The Black Series Jedi: Fallen Order Inquisitorius 3-Pack

Image: EA/Respawn
Image: EA/Respawn

Pipeline reveals are early teases, before figure sculpts and renders are even available to show off. Hasbro kicked off this phase of announcements with a Jedi: Fallen Order set exclusive to Amazon, which will include Cal in his Inquisitorius armor, the Second Sister, and a Purge Trooper.

Pipeline Reveal: Star Wars The Black Series Droideka

Image: Lucasfilm
Image: Lucasfilm

Pipeline Reveal: Star Wars The Black Series Super Battle Droid

Image: Lucasfilm
Image: Lucasfilm

Pipeline Reveal: Star Wars The Black Series C-3PO (Geonosis Arena)

Image: Lucasfilm
Image: Lucasfilm

Pipeline Reveals: Star Wars The Vintage Collection

Image: Lucasfilm
Image: Lucasfilm

  • Cassian Andor (Rogue One)

  • Finn (The Force Awakens)

  • Count Dooku

  • Phase 1 Clone Trooper

  • Grogu

  • The Mandalorian

  • Axe Woves

  • Mandalorian Fleet Commander

Pipeline Reveal: Star Wars Retro Collection Phantom Menace

Image: Lucasfilm
Image: Lucasfilm

  • Jar Jar Binks

  • Queen Amidala

  • Qui-Gon Jinn

  • Battle Droid

  • Obi-Wan Kenobi

  • Darth Maul

Haslab Star Wars The Vintage Collection The Ghost and Phantom II (Rebels)

Image: Hasbro
Image: Hasbro

The latest Haslab crowdfunding campaign will be the largest 3.75"-scale spaceship replica Hasbro has ever made: Star Wars Rebels’ flagship, The Ghost. The ship will include a figure of Hera Syndulla as she appeared in the animated series, with stretch goals for the campaign including figures of Ezra Bridger, Kanan Jarrus, and Zeb. Don’t forget to check out our hands-on look at the first physical copy of the project that was on display at Hasbro’s booth today!

Haslab Star Wars The Vintage Collection The Ghost and Phantom II (Rebels)

Image: Hasbro
Image: Hasbro

Haslab Star Wars The Vintage Collection The Ghost and Phantom II (Rebels)

Image: Hasbro
Image: Hasbro

Haslab Star Wars The Vintage Collection The Ghost and Phantom II (Rebels)

Image: Hasbro
Image: Hasbro

Haslab Star Wars The Vintage Collection The Ghost and Phantom II (Rebels)

Image: Hasbro
Image: Hasbro

The Haslab crowdfunding campaign will run from now until September 7, and requires 8,000 backers to pledge preorders of $500 to successfully enter production. The figures of Ezra, Kanan, and Zeb will unlock at 11,000, 14,000, and 17,000 backer goals, respectively.

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