Hasbro CEO Brian Goldner Talks First Steps in Global Plan Following EOne Acquisition

Hasbro CEO Brian Goldner has a plan in place that he hopes will fully capitalize on the toy company’s recent acquisition of production studio Entertainment One, while boosting revenue and already existing Hasbro brands. Speaking at Goldman Sach’s annual Communacopia Conference on Wednesday, Goldner set out to address Hasbro’s recent $4 billion acquisition of “Peppa Pig” and “PJ Masks” creator eOne. It was already clear, as Hasbro has waded into Hollywood with content production, that the company’s acquisition centered around the valuable brands. But Goldner got more granular on Wednesday, laying out what Hasbro’s plans might be moving forward. Also Read: Toymaker Hasbro Buys eOne for $4 Billion in Cash “In eOne, we have the family brands business, which has a number of notable pieces of entertainment, and the most toy-etic of which are ‘Peppa Pig’ and ‘PJ Masks,'” Goldner said during the conference, which was live streamed. “What we will ultimately do there in the first phase of our development of the family brands business: Those brands are licensed out in markets around the world. We will recapture those licenses, because today they work through licensing agents that take more than 35% or more of the economic value in...

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