In the run-up to the festive season, Pleasing will open three 'holiday' stores in London, New York and Los Angeles to mark the brand's first 12 months in business. Visitors will have the opportunity to check out a range of in-store exclusives and get the chance to customize their PleasingPolish sets for loved ones. Through American Express, the brand's official holiday partner, AE cardholders will have exclusive access to the pop-ups, with the ability to shop products at all three locations one hour before opening.
In terms of the product offering itself, Pleasing will debut its new micro-collection, Super Magic Family Time. Introducing four new shades of biodegradable nail polish in hues of "Syrupberry," "Pea in the Punch," "Pinechrome" and "Bottoms Up," each inspired by Pleasing's alternative approach to the holiday season.
Adding to Pleasing's holiday selection is a range of Black Friday deals, resulting in the chance to buy one, get one free with select nail care and beauty products.
The pop-ups come shortly after Pleasing launched its first-ever collaboration, which debuted at Paris Fashion Week in partnership with Brazilian-born, Paris-based fashion designer, Marco Ribeiro.
The new Pleasing pop-ups will open from November 26 to December 23, with the London location opening on Foubert's Place in Carnaby Street.