Hallmark’s First-Ever Easter Movie Premieres This Weekend
Move over, Santa Claus, Hallmark Channel is making room for the Easter Bunny!
The network will debut its first-ever Easter movie this weekend, the final of the six original movies it aired as part of its 2019 Spring Fever special lineup.
Easter Under Wraps stars Fiona Gubelmann as a woman named Erin Cavendish, who goes undercover at her family’s chocolate plant to see why sales are down. While there, she meets head chocolatier Bryan (Brendan Penny), a man with new ideas on how to update the Easter product line (and, presumably, new ideas how to update her love life).
All the fun kicks off Saturday at 9 p.m. ET.
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A post shared by Hallmark Channel (@hallmarkchannel) on Apr 17, 2019 at 6:02pm PDT
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Earlier this month, Entertainment Weekly reported that a whopping 40 Christmas movies would be coming to Hallmark Channel and its sister network Hallmark Movies & Mysteries — a record that broke 2018’s high of 38 movies (which, in and of itself, broke 2017 record of 33 films).
Hallmark Channel will debut 24 of these new flicks, while HMM will premiere 16 others. Both networks have debuted 176 original Yuletide movies over the last 10 years, so this latest batch will push that figure well over the 200 mark.
And because Christmas is the gift that keeps on giving, the first of these movies is scheduled to debut in July with the launch of Hallmark’s halfway to Christmas campaign, titled Keepsake Christmas.
This year marks the 10th anniversary of Hallmark Channel’s Countdown to Christmas, which kicks off Oct. 25. Sleighloads of familiar faces and fan favorites (minus Lori Loughlin) are expected to return to headline these movies.
