Hall of Fame Village adds Build-A-Bear to the Fan Engagement Zone
CANTON – Build-A-Bear is the newest addition to the Fan Engagement Zone under construction at Hall of Fame Village powered by Johnson Controls.
Hall of Fame Resort & Entertainment Co. announced the addition Thursday morning. The retailer will join a Don Shula's restaurant, TopGolf Swing Suites paired with craft brewery The Brew Kettle, and a Helix Esports Center, which will be operated by Esports Entertainment Group.
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The 82,000-square-foot Fan Engagement Zone is a retail center being built north of the Pro Football Hall of Fame complex. It will sit between the Constellation Center for Excellence and a hotel and water park.
Hall of Fame Resort expects the Fan Engagement Zone will be open this summer before the annual Pro Football Hall of Fame Enshrinement Week.
Build-A-Bear, which has a location in the Belden Village Mall, will use a 1,900-square-foot space in the Fan Engagement Zone. The store will have a "sportscentric theme" and merchandise will include "furry friends and accessories" that feature brands and logos of professional or collegiate football teams, Hall of Fame Resort officials said.
Mike Levy, Hall of Fame Resort president of operations, said Build-A-Bear fits the Village's strategy to bring in family-centric and interactive tenants for the Fan Engagement Zone.
Based in St. Louis, Build-A-Bear sells teddy bears and other stuffed animals that while visiting the store are assembled and designed to match the customers choices. The company is marking 25 years in business and has more than 500 locations around the world.
This article originally appeared on The Repository: Hall of Fame Village adds Build-A-Bear store to Fan Engagement Zone
