Hailey Bieber Debuts Hair Transformation at the 2024 Super Bowl
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Originally appeared on E! Online
Hailey Bieber just scored a new look.
The Rhode founder brought her beauty A-game to the 2024 Super Bowl on Feb. 11, as she sported a subtle, yet striking transformation of dark chocolate brown tresses while enjoying the game with Justin Bieber.
Although Hailey is known for her signature brunette locks, she upped the ante by going even darker and having an almost black hair color. She styled her new 'do in effortless waves with a center part.
The 27-year-old also added an unexpected twist to her minimalistic attire for the NFL game in Las Vegas between the Kansas City Chiefs and San Francisco 49ers (See all of the celebs cheering on the teams here).
If anything, Hailey seemingly tapped into TikTok's "Mob Wife" aesthetic, pairing a fuzzy animal-print coat from Saint Laurent with a white T-shirt and denim pants. Her husband slightly coordinated with her, wearing a light brown shirt from Marine Serre that featured its crescent moon print and a black ball cap.
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However, the couple doesn't always coordinate.
"It's so funny because I see so many people talk about this," she told GQ Hype in an interview published Oct. 24, before explaining Justin usually gets ready first. "He may want to wear baggy sweats to dinner, and I might want to wear a tiny little dress just because that's how I'm feeling."
The makeup mogul noted, "We can't sit there and be like, 'So I'm going to wear this and you're going to wear this.'"
It's clear Hailey was feeling a new hair change. Keep reading to see which other celebrities have had epic makeovers in recent months.
<p>Selena Gomez</p>
The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.
<p>Jennifer Lopez</p>
The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.
<p>Gypsy Rose Blanchard</p>
In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.
<p>Kylie Jenner</p>
Kylie Jenner traded in her dark locks for a pink 'do in January 2024.
<p>Julianne Hough</p>
In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."
<p>Kate Beckinsale</p>
The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.
<p>Riley Keough</p>
The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2.
<p>Rihanna</p>
While enjoying a dinner date with friends on Nov. 9, Rihanna debuted honey blonde hair. After years of rocking black tresses, the superstar decided to switch up her style for something brighter.
<p>Eva Longoria</p>
The Flamin' Hot director recently showcased her dramatic transformation, debuting a choppy, layered bob on Nov. 9.
<p>Alix Earle</p>
The TikToker debuted a fresh haircut, revealing a long bob.
<p>Miley Cyrus</p>
After rocking platinum blonde tresses for years, Miley officially returned to her brunette roots to model Gucci's new collection.
<p>Kate Middleton</p>
The royal recently showed off her new curtain bangs during a public appearance on Sept. 27.
Megan Fox
The actress recently debuted a bright red hair color and equally bold blunt bob haircut.
<p>Cara Delevingne</p>
The supermodel debuted a punk-rock hairstyle at Vogue's World Show during London Fashion Week on Sept. 14
<p>Brittany Snow</p>
The Pitch Perfect star made a drastic hair change, going from dark brunette tresses to a bright blonde look.
Hayden Panettiere
The Scream actress debuted a bubblegum pink style in August 2023.
Brooklyn Beckham
The son of David Beckham and Victoria Beckham got his head shaved by Selena Gomez's little sister, Gracie Teefey, in August 2023.
Jennifer Love Hewitt
The Can't Hardly Wait actress showed off her drastic hair change, debuting dark red hair and a blunt bob haircut.
Jennifer Lopez
The Second Act star unveiled bright blonde highlights in a new selfie.
Kim Kardashian
The Kardashians star showed off her new bob hairstyle in a recent SKIMS video campaign.
Keke Palmer
The Hustlers star debuted a voluminous long bob and curtain bangs on Aug. 12.
Zendaya
Rachel Green, is that you? The Euphoria star appeared to take inspiration from Jennifer Aniston's Friends character with this layered look.
Tom Schwartz
The Vanderpump Rules star debuted a platinum blond dye job in August 2023.
Brian Austin Green
The '90s heartthrob debuted a newly shaved head, sharing on Instagram that "it's for work."
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