Gwyneth Paltrow's 'Really Proud' to Launch Goop's New Accessible Beauty Line at Target and Amazon

The mogul is getting into the "masstige" market with the the debut of good.clean.goop — and she shares all the details with PEOPLE

Gwyneth Paltrow is making her goop brand more accessible for all.

The company’s founder and CEO just announced the launch of good.clean.goop, which brings goop skin care, body care and wellness products to Target and Amazon at prices ranging from $19.99 to $39.99.

Paltrow says the idea of creating goop products at a lower cost is something she and her team have been working on for a long time.

"The idea for good.clean.goop has been kicking around the goop headquarters for a decade,” Paltrow tells PEOPLE. “We originally started with the goop beauty line, and over time, we just felt more and more passionate about creating clean, efficacious products at a more accessible price and for a broader audience."

"They call it masstige in the industry," she adds. "I love that word, between mass and prestige. We set out to create this, and it's been so much fun.”

The line, available for purchase on Oct. 22, features six skincare products (The Daily Juice Cleanser, The Fruit Facial Exfoliating Scrub, The Illuminator 10% Glycolic Toner, The Healthy Aging Serum, The Nutrient-Rich Daily Moisturizer and The Wide-Awake Eye Serum ), three body care products (The Body Smoother Replenishing Cream, The Naked Elixir Body Oil and The Body Facial Exfoliating Scrub) and one haircare product (The Powerscrub Scalp Detox). It also features a wellness collection with four chewable supplements targeting skin, immunity, libido and cognitive function.

Paltrow started goop in 2008 and says she's proud to see how the company has grown over the past 15 years.

“Early on people thought we were nuts,” she says. “To me, it’s such a good lesson, just be who you are, stick to your guns, find your resilience, keep going and you can build a brand that's meaningful if you really mean it.”

Related: Gwyneth Paltrow Says She's Had 'Successful and Unsuccessful' Experiences with Botox

And while it’s hard for her to pick a favorite product from the new line she says she's “obsessed" with the range's new green juice cleanser.

"It's green and it smells really good and fresh and it's foamy," she says. "I've been using it every day."

Paltrow, who recently celebrated her 51^st birthday and her 5^th wedding anniversary to producer husband Brad Falchuk, says she is embracing this next decade by trying to stay active and healthy.

Related: Gwyneth Paltrow Shares Photo Tribute to Husband Brad Falchuk for Their 5-Year Wedding Anniversary

And while she continues to do the Tracy Anderson Method workout, which she began in her early 30s, Paltrow admits she's scaled back a bit on her exercise schedule.

“I swear by it, but I don't do it as long every day and I don't do it as many times per week. I’ll do it three or four times a week and then I do a little gentle yoga or a hike with my husband," she says. "It's important to just be aware that as we age, you have to make some subtle shifts.”

For more People news, make sure to sign up for our newsletter!

Read the original article on People.