courtesy uber eats
File this under the most 2022 news you'll read today: Gwyneth Paltrow and her lifestyle brand Goop have partnered with Uber Eats, so now you can order up some of the mogul's favorite beauty and sexual wellness products on-demand.
"I'm super excited to partner with Uber Eats on my first ever Super Bowl spot, because there is truly nothing easier than having all of your favorite Eats (and 'Don't Eats'!) delivered," Paltrow said in a statement. "As part of the campaign, I'm thrilled to launch Goop exclusively on Uber Eats just ahead of the big game. We're offering the Goop crème de la crème: skincare and beauty best-sellers, plus our candles and sexual wellness favorites."
New York and Los Angeles residents can use the app to order a variety of Goop's best-sellers, including the much buzzed-about This Smells Like My Vagina Candle or the Ultraplush Self-Heating G-Spot Vibrator, plus a variety of GOOPGLOW products including GOOPGLOW Morning Skin Superpowder, GOOPGLOW Cloudberry Exfoliating Jelly Cleanser as well as beauty products like the GOOPGENES Clean Nourishing Lip Balm Trio.
"This candle tastes funny - not bad, but funny," she muses.
The premise — people think they must be able to eat things that come in a bag labeled "Uber Eats" — led to some funny outtakes. Coolidge even shared a look some of the bloopers while on Jimmy Kimmel Live and yes, she can make chomping into a roll of paper towels look hilarious.
Paltrow's foray into same-day delivery is the latest ecomm adventure for her beauty and wellness line. She launched her "This Smells Like My Vagina Candle" in January 2020, followed by her "This Smells Like My Orgasm" candle and most recently the "Hands Off My Vagina" candle, with $25 from each purchase being donated to the American Civil Liberties Union Foundation, which fights for reproductive freedom.
When Goop's vagina candle went viral, Paltrow revealed that the NSFW-named product initially just started out as a joke.
"I was with the [perfumer] Douglas Little for his brand Heretic and we were kind of messing around and I smelled this beautiful thing and was like, 'This smells like my vagina!'" the Goop founder said during an appearance on Late Night with Seth Meyers.
She jokingly added, "And I was kidding obviously. And we were on mushrooms — no, no we weren't on mushrooms."
Per the candle's description on Goop's online shop, Paltrow and Little didn't end up bottling the "funny, gorgeous, sexy, and beautifully unexpected scent" into a perfume, but they did think it would be "perfect as a candle." Its scent is described to contain a "blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed."