People with money love to buy things most working-class folks can't afford. From high-end vehicles to luxurious mansions, the super-rich and fancy enjoy the glamorous life and all it has to offer. One such person with hella cash is actress Gwyneth Paltrow, a woman on a mission with her multi-million dollar health and wellness brand Goop. To say that her products are a bit extravagant is an understatement, but she has definitely found her audience and they have no problems paying top dollar for her wares.
Goop's mission statement reads like a brief chat with a new friend that wants you to spend two hundred and fifty dollars on a slab of wood used to serve cheese and crackers.
In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it. We don’t mind being the tip of the spear—in short, we go first so you don’t have to.
Just so you know, Goop's stuff ain't cheap. And they have a long line of products that make people say "Uhhh..Ok." Need proof? Showbiz Cheatsheet reports recently Paltrow's Goop line unleashed a candle with a very direct name, and it sold out immediately. So what are a few other items that are just as controversial as her lady bits scented candle?One of her products, the Jade Egg, caused a stir when it claimed to enhance sexual pleasure and provide comfort for painful menstruation. Unfortunately, those claims were quickly debunked.
As soon as the egg went on the market, gynecologists like Dr. Jen Gunter and other sexual health experts spoke out. The clinicians warned that the Goop jade eggs could potentially cause infections or even lead to toxic shock syndrome if left in too long.
The egg is still available, however the claims have been removed after Goop had to pay a fine for misleading advertising. Another one of Goop's products landed the company in hot water once again, this time with a supplement targeted towards expecting mothers.
The Mother Load, billed as a prenatal and postnatal vitamin regimen for expectant mothers, sells for $75.00 on Goop’s website. Paltrow’s brand advertises the vitamin regimen as “a top-of-the-line natal protocol” for moms-to-be, while warning that the medical claims haven’t been evaluated by the FDA.
Unfortunately for Goop they got dinged by a UK based organization called The Good Thinking Society who pointed out that the vitamin was dangerous for expecting mothers because it contained Vitamin A, something that pregnant women should avoid at all costs.As of 2018 Goop was estimated to be worth $250 million.