Gwyneth Paltrow Says She Was 'Upset' When Kourtney Kardashian's Poosh Was Called a Goop 'Ripoff' (Exclusive)

Paltrow, who is partnering with the Moments of Space app, tells PEOPLE that "the world is better and stronger when women are in cahoots with one another"

Gwyneth Paltrow is all for supporting other women in business, even if it's a direct competitor of her iconic Goop brand.

As Kourtney Kardashian Barker's Poosh launched in 2019, it immediately drew comparisons to the Oscar winner's own lifestyle brand, which launched nearly 11 years prior. But that criticism didn't sit right with Paltrow.

"I was so upset when Poosh was launched and people were like, 'This is a ripoff of Goop,'" the businesswoman, 51, tells PEOPLE exclusively while discussing the Moments of Space app. "I was like, this is so awful, and trying to pit us against one another, which is so crazy."

Related: Gwyneth Paltrow and Kourtney Kardashian Team Up on Goop's Cheeky 'This Smells Like My Pooshy' Candle

Paltrow says the criticism Kardashian Barker's Poosh received made her "so excited to do the candle" collaboration, dubbed "This Smells Like My Pooshy."

"I thought it was hilarious," she says.

For Paltrow, it's of the utmost importance that women in business come together rather than see each other as competition.

"The world is better and stronger when women are in cahoots with one another," she adds. "I feel like the patriarchy does this thing to us where they make us feel scarcity and that there's not enough for all of us to do our thing. And it's so detrimental."

Goop has become a part of the pop culture zeitgeist. From its viral launches to its often-criticized wellness advice, the brand has remained a part of the conversation while climbing to new heights of success.

"In the 15 years since I founded the company, and I think unfortunately you've seen a lot of companies who started either at the same time or after us, haven't found that longevity or haven't found that fit in the market," she says. "I feel like we just stay really true to ourselves and then we just keep going and keep growing somehow."

Among its "very exciting" new launches is its more affordable Good.Clean.Goop. line at Target. "We really over-delivered on that product and it's at such a great price point. I'm very proud of that," she shares.

Related: Gwyneth Paltrow Supports Kourtney Kardashian in Q&A: 'There Is a Place for All of Us'

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Goop aside, Paltrow is using her increasing influence in the wellness space to team up with Moments of Space — a meditation app that aims to make the practice more accessible, using its unique fusion of ancient Dzogchen teachings and cutting-edge tech.

"It's really simple. The product is really easy," she says of the app. "It's personalized but it's very user-friendly, not too overly complex. It's so accessible because if you're a person that thinks that you don't have time or that you're too stressed or you have too many thoughts, it's actually the perfect way to enter into meditation because I could be doing it right now talking to you."

Paltrow adds, "It's so easy to do. And I think if you are at all a person that can connect to your essence you'll just fall right into it."

Moments of Space can be downloaded here.

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