Gwyneth Paltrow Gives Herself a Vibrator for Christmas in Cheeky Goop Holiday Commercial

Gwyneth Paltrow is indulging this holiday season.

In a new commercial for her wellness brand, the actress and Goop founder, 47, listens to music, double fists martinis and gifts herself a vibrator while wearing lavish holiday looks from the December collection of Goop’s limited-edition fashion line, G. Label.

The sexy ad campaign opens with Paltrow wrapping a Christmas gift, then lighting a candle and playing a vinyl record to “set the mood.”

“The holidays are here. Because they never turn out how you imagine, you must cherish the joy of getting ready,” a narrator says. “First, put on a record to set the mood. Oh yeah. Do everything in slow motion. Make this feeling last.”

Wearing a one-shoulder black romper teamed with gold necklaces, The Politician star mixes herself a drink and flashes a smile at the camera. “Someone’s double-fisting,” the narrator adds. “And dammit! She’s earned it…go ahead and have a laugh, even if it is just for the camera.”

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Throughout the video, Paltrow models several different outfits from the collection (available here!) while participating in holiday activities, like hanging ornaments on her Christmas tree and stuffing a row of stockings.

“Do something for others but don’t forget about No. 1,” the narrator says, as Paltrow almost slips a sex toy into one one of the cream-colored stockings, before reconsidering and keeping it for herself. “Yes, that is a vibrator.”

The actress throws a red velvet blazer over her shoulders as she heads out the door for a night on the town. “Happy holidays, from G Label,” the commercial concludes.

“Gwyneth is gorgeous as always, but that narration is everything,” one fan commented on the YouTube video. Another added, “She can do no wrong. Brilliant!”

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The wellness publication and e-commerce brand described the video on its YouTube channel. “Our December collection, the last of the year, is here. It’s a mix of elegant eveningwear, snuggly-soft sweaters, and sexy cocktail-ready pieces all wrapped up in a pretty, frilly bow.”

Last month, Goop — which often suggests racy products for its readers — released its 2019 Holiday Gift Guide dubbed “Ridiculous by Awesome Holiday Gifts.” It featured an array of unconventional and exclusive gift ideas, including a rather risqué option for the bedroom: a $1,350 “Restraining Arts Kit” which the brand assures is “bound to please.”

Ian Tuttle/Getty
Ian Tuttle/Getty

“Yes, yes, and ohhh yes,” the gift’s description reads. “Think of this kit as a beginner’s guide to BDSM. It’s even equipped with DIY restraining straps, to help you, him, or her assume the position (wink, wink).”