At first, it seemed too good to be true — especially in the age of easily Photoshopped social media posts. On Tuesday, an image of a billboard for Guardians of the Gums began to spread on Twitter.
The Guardians of the Galaxy spoof advertises ArDente Dental of Frankfort, Ind., and simultaneously reveals a competitively priced braces plan ($199/month), a Groot knockoff shouting “I am Tooth!”, and a female Star Lord brandishing a large toothbrush. Turns out, that plaque-fighting superhero is none other than dentist Jill Snyder.
“I’m so sorry. I had a patient,” Snyder told Yahoo Entertainment in response to a voicemail asking for details on this amazing marketing strategy. “I’m in shock right now,” she added.
A quick visit to Snyder’s site reveals a 30-second green-screen masterpiece showing Snyder and a colleague fighting off grotesque space aliens that (one can assume) are threatening the oral hygiene of the galaxy.
She commented on the recent Guardians of the Gums craze, saying, “Somebody drove past and somehow got a picture of it. It just kind of went crazy. We don’t even have a Twitter account!”
But this isn’t Snyder’s first blockbuster spoof. “We’ve been doing movie-themed billboards for five or six years,” said Snyder. “Our patients like them.”
Just a few other highlights include a sendup of another well-known space odyssey, dubbed Tartar Wars.
But the billboard that started it all is Woman in Black, with the simple tag line: “Fighting plaque.”
While business will likely get a bump from all the buzz about the creative advertising, Snyder has another goal in mind. “I need to be on the ‘Ellen’ show,” she said.
Watch Post Malone’s plane make an emergency landing: