How Greta Gerwig Chose This “Very French” Celine Gown to Close Out Cannes

greta went the very french route at cannes
Greta Went the “Very French” Route at CannesJonny Cournoyer


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As the first-ever American female director to serve as the Cannes Film Festival’s jury president, Greta Gerwig dressed the part.

With the help of stylist Karla Welch, Gerwig’s arrival on the French Riviera marked an exciting new chapter in the filmmaker’s fashion evolution, one that seamlessly blended the worlds of cinema and fashion. Her wardrobe included nods to some of her own films, like a spectacular hot-pink Balenciaga gown that resuscitated Barbiecore, as well as a rotation of fresh-off-the-runway IYKYK pieces, like the blue-and-white striped sundress from Maison Margiela’s acclaimed Spring/Summer 2024 couture collection. And for her last look at the festival, at the Cannes closing ceremony on Saturday, Gerwig and Welch turned to Celine to deliver a “very French” moment.

“I was so excited to do this with Greta—a Cannes run is sort of a feather in the cap for stylists,” Welch tells Bazaar. “And to do the first American female director? Well, I love a history-making moment.”

a group of women in dresses
Jonny Cournoyer
a black bag with a handle
Jonny Cournoyer

Gerwig closed out the festival in a custom couture gown designed by house director Hedi Slimane. Made of midnight-blue satin silk, the sophisticated sheath piece featured an asymmetrical neckline, with a large structured cuff wrapping around one shoulder and culminating into a dangling draped detail at the back. The Little Women director completed the look with stately jewels from Chopard, including blue gemstone drop earrings and a stack of diamond bracelets, plus black pumps and a sparkly black Celine bag.

“It was the perfect look to close the festival—very chic, French, and elegant—and perfect to wear to honor the filmmakers,” Welch says. “I’ve never met someone who loves the magic of cinema more than Greta.”

a person getting the hair done
Jonny Cournoyer
a person in a black dress
Jonny Cournoyer

Cannes might be known as the ultimate destination for all things extravagant and opulent, a place where people fully live and die by the maxim “Go big or go home.” But it’s that exact environment that also made Gerwig’s final ensemble stand out. In a sea of mile-long trains and blinding sequins, the Celine dress shone because it amplified the power of its wearer.

“We wanted to project the strength that Greta possesses,” Welch explains. “She is literally one of the most successful directors working right now. I was incredibly proud to play a role in how she looked.”

a person in a dress
Jonny Cournoyer

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