Google Releases Holiday 100 Gift Guide: A Compilation of the Most-Searched Gift Ideas of 2023

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If you’ve commenced your holiday shopping quests and don’t know where to begin, you’re in luck: Google has released its’ Holiday 100, a compilation of the most-searched products in 2023, and it serves as the perfect gift guide for every type of person in your life. And its backed by data, so you can’t go wrong.

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Some insights: Every November brings a spike in searches for anoraks; searches for seed starter kits have sprouted every spring for the past ten years; portable mid-century lamps were a breakout search this year (thanks Emma Chamberlain); and Carhartt remains the beanie of choice, as the top-searched beanie brand of the past 12 months.

Check out the full Holiday 100 here, and a few of the best gift ideas they highlight below:

Away Luggage

Away was the top-searched luggage brand for the past 12 months — and for good reason. Their bestselling and award-winning carry-on roller features a lightweight and durable hardshell and a signature interior compression system that helps you pack. It doesn’t hurt that they all come in dozens of gorgeous hues and patterns. Check out more of the best luggage deals to shop this year here.

Buy Now: AWAY LUGGAGE

Instant Print Camera for Kids

Today’s kids have been blessed with the luxury of being able to take instant photos at any time on their smart phones. But there’s something extra magical about memorializing a special moment with a physical polaroid photo. Fujifilm’s high-tech and retro print cameras are a great way to capture those memories. Check out more of the best gifts for kids here.

Buy Now On Amazon $77.50

Stanley Adventure Quencher

Stanley achieved what every parent and doctor has been attempting to do for eternity: they made drinking water cool. Stanley’s Adventure Quencher fits 40 oz of water, comes in dozens of colorful hues and is outfitted with a double-wall vacuum insulation to keep your beverage hot, cold or iced.

Buy Now On Amazon $44.00

Seiko Watch

Seiko watches have long been a Hollywood favorite, with everyone from Mick Jagger to Novak Djokovi seen wearing the luxurious drivers. The great thing about Seiko is they offer a variety of styles and price points so there’s something for everybody.

Buy Now: sEIKO WATCHES

Lululemon Everywhere Belt Bag

Lululemon made a name for themselves for their high-quality leggings but their Everywhere Belt Bag has fast become one of the brand’s most popular pieces. It’s boasts the perfect mix between utilitarian and stylish, with a variety of styles, textures colors for every type of person.

Buy Now: lululemon everywhere belt bag $48

Rare Beauty Liquid Blush

Selena Gomez’s Rare Beauty has one of the best blushes on the market.  Weightless and long-lasting, it blends and builds beautifully for a soft, healthy flush for any skin type and shade. Available in matte and dewy finishes, too. Check out more of the best beauty stocking stuffer ideas here.

Buy Now: RARE BEAUTY LIQUID BLUSH $23

Ninji Creami Deluxe

Yes, it’s winter but if you live in L.A it’s never a bad time to invest in an ice cream maker, and the Ninji Creami Deluxe is the only option to consider. The bestselling appliance boasts 11 pre-programmed settings: ice cream, sorbet, lite ice cream, gelato, milkshake, smoothie bowl, mix-in, slushy, Italian ice, frozen drink, Creamiccino, and frozen yogurt.

Buy Now On Amazon $229.99

K18 Hair Mask

It’s no surprise that K18’s bestselling repair hair mask is one of the top-searched products this year. It boasts nearly 13,000 rave reviews on Amazon, and everyone from TikTokers to Hollywood A-listers swear by its proprietary ingredients. Haley Kiyoko cited the K18 hair mask as one of her top essentials this year, telling Variety that it “literally saved my hair.” ” It’s just kind of a reset and gives so much love to my hair,” she said.

Buy Now On Amazon $29.00

Jolie Filtered Shower Head

Filtered shower heads have become increasingly popular over the last year as people become conscious of their consumption habits. The Jolie removes chlorine, heavy metals & other contaminants from your shower water to improve skin and hair health.

Buy Now On Amazon $165.00

Wayfair Portable Grill

Search for portable grills spike every year in June but the best deals are during the holiday season. Wayfair often boasts the best deals on outdoor furniture and appliances. Check out the best outdoor grills here.

Buy Now: WAYFAIR PORTABLE GRILLS

Smart Watches

The Apple Watch Series 8, which launched late last year, boasts a better screen and a faster charging time compared to earlier models. Advanced tracking features and sensors make this the most technologically advanced Apple Watch yet. In addition to fitness metrics, the Apple Watch Series 8 lets you monitor your blood oxygen levels, take an EGC (electrocardiogram) reading, and measure your sleep stages.

Check out more Apple Watch deals here.

Buy Now On Amazon $419.00

Carhartt Knit Cuffed Beanie

Simple, elegant, Carhartt. You cannot go wrong with a Carhartt knit beanie. They last forever, keep your noggin warm and come in a variety of colors. However our favorite remains the traditional brown. Stay cozy while looking like you could potentially be handy in this style staple that works for any season. Check out more of the best gifts for men here.

Buy Now: CARHARTT KNIT CUFFED BEANIE $19.99

Breville Espresso Machine

Breville espresso machines have always been top of the line but the beloved espresso machine-maker has outdone itself with the brand new Barista Impress Series, which will make the perfect gift for any coffee aficionado this year.  It features assisted manual tamping with their innovative Impress Puck System, which simplifies the steps needed to grind, dose and tamp to create an impressive puck. Plus, it comes with Barista Guidance on its touch-screen pad, offering real-time feedback for grinding, pucking, tamping and extracting.

Another gift option for coffee-loving friends is one of these coffee subscription services, which make a great last-minute gift.

Buy Now: BREVILLE BARISTA IMPRESS SERIES $1,499

Dyson Airstrait Straightener

If you style your hair straight more days than not, then Dyson’s special edition hair straightener is well worth the money. The top-rated appliance works for all hair types, and is the only straightener on the market that has flexing plates that shape to gather the hair together, meaning you can create your desired style with less heat.

Buy Now: dyson airstrait straightener $499.99

Caraway Nonstick Ceramic Cookware Set

You can’t go wrong with a Caraway cookware set, which comes with four non-toxic and non-stick pans. Check out more of the best gifts for chefs here.

$355.50 $545 35% off

Buy Now: CARAWAY COOKWARE SET

Mini Video Projector

he Kodak Luma 350 brings a ton to the table even beyond the trusted Kodak name. It’s super small (1.1 x 4.4 x 4.4 inches and a mere eighth of a pound), yet has a solid 480p resolution and bright-for-small-projectors 150 lumens. It gives off a nice, crisp picture that can be up to 150 inches in size, and has all of the necessary connections including WiFi and Bluetooth. Check out more of the best portable projectors here.

Buy Now On Amazon $299.99

Ugg Talisman Slipper

An uptick in Ugg searches isn’t specific to 2023. The beloved Australian slippers, made with warm suede and embroidered trim, continue to be a can’t-go-wrong gift this year.

Buy Now: UGG TALISMAN SLIPPER $110

Gaming Headset with Mic

Razer Barracuda X in white
Razer Barracuda X in white

Compatible with any PC, Nintendo Switch, PS5, Apple iPhone or Android smartphone, the Razer Barracuda X is our pick for best affordable gaming headset — thanks to its excellent audio quality, microphone clarity, Bluetooth connectivity and price point under $100. It even has up to 50 hours of battery life per charge, while its microphone is completely detachable, so you can just it as a pair of wireless headphones too.

Check out more of the best wired gaming headsets, and best gifts for gamers here.

Buy Now On Amazon $99.00

Luggage Tracker Tag

Apple’s AirTags are one of the most popular tracking devices on the market these days, consistently ranking as a No. 1 bestseller on Amazon. More and more people are tagging their luggage with the Bluetooth tracker, which in the past was typically used to find commonly lost items like phones and keys.

Check out the main differences between Apple AirTags and the Tile tracker here.

Buy Now On Amazon $86.88

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