Goldie Hawn and Kurt Russell's Dog Now Repping Wyatt Russell's Cocktail Brand After Super Bowl Ad Success

"We are thrilled to welcome Roy to the Lake Hour team," Wyatt Russell tells PEOPLE about signing the dog onto his canned cocktail company

• Goldie Hawn and Kurt Russell's son and dog are teaming up on a project together

• Roy Hawn Russell, the couple's Labrador retriever, signed a two-year deal with Lake Hour, the canned cocktail company cofounded by Wyatt Russell

• Roy the dog starred in Budweiser's 2024 Super Bowl commercial before taking the deal

Another star is emerging from the Hawn-Russell family!

On Sunday, Roy Hawn Russell, rising star and dog of Kurt Russell and Goldie Hawn, made his small-screen debut in Budweiser's 2024 Super Bowl Commercial — and he's just getting started.

Days after stealing hearts in the ad, the Labrador retriever is using his newfound stardom to fuel a move from beer to cocktails.

He is now the (furry!) face of canned cocktail company Lake Hour, which was founded by producer Rich Peete and the son of Goldie, 78, and Kurt, 72, actor Wyatt Russell.

Related: Wyatt Russell Talks About How Dad Kurt Russell Is as a Grandfather: 'He Doesn't Hide Any Of Who He Is'

Less than a day after the Super Bowl, Roy signed a two-year deal with Lake Hour — "a whopping fourteen in dog years," the beverage brand noted in a release. He is the perfect dog for the task because he, like Wyatt, 37, is an enthusiast of the lake lifestyle.

"We are thrilled to welcome Roy to the Lake Hour team. I've been a Budweiser drinker since the day I turned 21, so to be able to snag such an industry talent is huge. Roy's global reach and pedigree will definitely elevate Lake Hour to new heights. Plus, he's great at hanging out at lakes," Wyatt shared in a statement obtained by PEOPLE.

Roy's first gig as Lake Hour's new spokesdog? Working on a Lake Hour commercial (with the star canine front and center, of course).

Lake Hour has appeared in print and alongside Wyatt and Kurt on Late Night with Seth Meyers, but the brand has yet to release a video ad.

Related: Goldie Hawn and Kurt Russell's Relationship Timeline

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Roy's big break in the Budweiser Super Bowl spot was a huge moment for his career — and a very emotional moment for the Hawn-Russell clan.

On Feb. 11, after the 2024 Super Bowl, Hawn shared an Instagram post documenting the family's reaction to their pup's big moment.

Alongside a video of her and Russell watching the ad with their family, the actress wrote: "Don't get me wrong I love watching football but tonight was all about watching our dog Roy Hawn Russell star in his first super bowl commercial for @budweiserusa!!!"

In the ad, titled "Old-School Delivery," the celebrity pup leads a team of Clydesdale horses to a snowed-in bar with no power so they can make a Budweiser beer delivery.

Related: See Kurt Russell and Son Wyatt Russell Share a Scene Together in Monarch: Legacy of Monsters (Exclusive)

Another one of Hawn's famous children, daughter Kate Hudson, also shared a video of her reaction to Roy's commercial on Instagram.

In the post, the actress, 44, hears squeals from a different room and walks over and finds Hawn, Russell and more people cheering. And, at the end of the clip, Hudson shows Roy receiving some congratulatory pets.

"There's a lot of thespians in this families but tonight there was only one star," Hudson wrote in the caption, adding several hashtags, including “#hollywoodroyalty.”

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