Golden Globes viewership hits another low

Ricky Gervais didn’t give the 77th Annual Golden Globes any boost in viewership but he managed to keep the numbers relatively steady for NBC this year.

The three-hour telecast that aired live on both coasts averaged 18.3 million viewers and a 4.7 rating among adults 18-49, according to fast national results from Nielsen. (Each 18-49 rating point is worth 1.3 million viewers). That’s just 2 percent off from last year’s telecast that was hosted by Andy Samberg and Sandra Oh.

Still, the show is on track to hit an eight-year low. NBC tried to find the good in last night’s telecast by ranking it as the most-watched primetime entertainment program since the series finale of The Big Bang Theory on May 16, 2019 (18.5 million). But, let’s be frank, all of the awards shows have been trending down for years and it’s not so easy anymore to keep viewers engaged for three hours when they can enjoy it through short-form videos later.

On Monday, Gervais tweeted thanks to fans, along with a reminder that his fifth time of hosting the Globes was his last. In his monologue, he riffed about Felicity Huffman, superhero movies, and Judi Dench’s nether regions.

Related content:

• Golden Globes 2020 arrivals

• Complete list of Golden Globes winners

• The most memorable moments from the Golden Globes