This Is How GM Will Convince You to Buy an Electric Car

• GM has launched a new educational tool called EVLive to answer customers’ questions about electric vehicles and how to charge them.

• The site is open to all—you can ask about charging, range, and even non-GM products, though they’re happy to discuss GM vehicles and technology.

• Just visit evlive.gm.com to schedule a live session with a real person.

Other carmakers have various means of educating and informing potential electric-vehicle buyers about EVs, but none has gone as far as General Motors’ new EVLive. Through an online web address, evlive.gm.com, anyone who wants to can schedule a meeting with a living, breathing, walking, and talking product expert who can answer just about any question or concern you may have about electric cars.

The experts can also literally take you inside any of GM’s various electric-car offerings, from a Bolt EUV to a BrightDrop commercial vehicle, all from a space inside GM’s Tech Center in Warren, Michigan. EV charging questions are open for discussion, too.

“Anybody can access it—it’s always available, and it’s free,” said Hoss Hossani, GM’s vice president of the EV Ecosystem. “It’s not just for GM customers. It’s really for anybody. It’s basically an interactive education platform.”

And the answers cover the whole of the EV universe, delivered by a real person.

“There’s a lot of content on the site,” Hossani said. “The ideal experience is to actually speak with one of our EVLive specialists that are real humans. These aren’t avatars or bots or ChatGPT AI. Behind the scenes is a real human being. You can see them on video (they can’t see you), and you can ask them literally any question you have about EVs: charging, range, batteries, longevity, sustainability, recyclability, cost of ownership. They’re really there to help demystify EVs for the masses. And for folks who are on the fence, or maybe they don’t believe in EVs altogether. So that’s the gist of what EVLive is all about.”

I got to try it out. A technician in a big hotel meeting room in Los Angeles showed me the EVLive experience on a large TV screen. Most people will be watching this on their phones, though you can connect to it on any internet-capable device. Immediately I was whisked virtually into a studio in wonderful Warren, Michigan, and there was a confident and friendly EV expert. She showed me around the EUV Bolt, pointing out a few features.

I asked a question I’ve heard many times: How can I charge an EV if I live in an apartment?