Gisele Bündchen Wears Nothing but Frame Jeans for the Brand's New Campaign: See the Sexy Photos

The multi-hyphenate is the new face of the Los Angeles-based fashion house, which is entering its second decade in the business

The fashion world can’t get enough of Gisele Bündchen, who’s been on a roll with her modeling career in her new chapter of life — and her latest gig is just a continuation of her hot streak!

The supermodel, mom and cookbook author, 43, was announced as the new face of clothing label Frame, and the partnership kicked off on Thursday with a sultry campaign starring the international bombshell in the brand's famous jeans and its Winter 2023 collection.

Photographed by David Sims, the visuals tell a story of the multifaceted modern-day Frame woman and her effortless dress codes, from the high-fashion aesthetics of Los Angeles to laid-back Californian attire.

Frame's icon denim pieces — the centerpiece of the company’s aesthetic — offer up the steamiest looks as Bündchen poses topless while wearing dramatic flared jeans and, in another photo, pantsless as she models an outfit that solely consists of an oversize denim jacket.

Related: Gisele Bündchen Says She Feels 'So Much Better at 43 than 23': 'My 40s Are Amazing'

Bündchen also sports various contemporary-forward designs from the seasonal collection, which houses edgy numbers, like the leather midi dress Bündchen wears over sleek trousers, to comfy and chic pieces such as the teddy bear aviator jacket and knitted one-piece, which take on an elevated interpretation of loungewear.

According to a press release, Frame co-founder Erik Torstensson appointed Bündchen because she represents “a woman who has lived, who is aspirational but also attainable to some degree.”

“This is not just a new decade for Frame, it is a new era," Torstensson further shared. "For me there can be no greater living icon in our campaign than Gisele."

Related: Gisele Bündchen Opens Up in Surprisingly Revealing Sitdown with PEOPLE (Exclusive)

Over the past few months Bündchen — who was the center of a public divorce from NFL superstar Tom Brady, with whom she shares son Benjamin, 13, and daughter Vivian, 10, last October — has been doing it all.

In between her fashion partnerships, she signed on as a Gaia Herbs wellness ambassador and announced her debut cookbook Nourish, which is available for preorder now.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

And she's reveling in her new beginning. “I’m feeling so much better at 43 than at 23,” she shared during an intimate Gaia Herbs-hosted panel discussion in New York City last month. “It’s amazing. I feel so much better — 40s are amazing.” 

Related: Gisele Bündchen on Life as a Single Mom: "Put the Oxygen Mask on You First”

Her self-assuredness is the result of making a conscious effort to prioritize her own needs without feeling guilty about it.

“No one is going to do it for you. The only person that's going to make those choices is you. Because ultimately, you're the first person who's going to be impacted by it. But then, it's your children, it's your husband, it's your family,” she told PEOPLE in an exclusive sitdown interview. “You got to put the oxygen mask on you first.”

For more People news, make sure to sign up for our newsletter!

Read the original article on People.