Giant 3D Cat Makes for Purr-plexing Sight Near Tokyo Train Station

A massive three-dimensional calico cat caught the eye of passers-by in the Shinjuku area of Tokyo, Japan, on July 7.

Footage shared by Instagram user @_blingblingyumi_ shows the giant fake feline, which is part of an innovative new billboard campaign, perched on top of a building near Shinjuku’s busy train station.

The larger-than-life display is not due to officially launch until July 12, CNN reported, but it attracted attention while test runs were taking place. Credit: Yumi Oiso via Storyful