Korea's synth-pop darlings GFRIEND have made waves since their debut in 2015, but their latest single "Fingertip" switches things up a bit with a funkier styling.
"Fingertip" is the lead single from The Awakening EP, released Monday (March 6), and is produced by GFRIEND's frequent collaborators Iggy and Seo Youngbae. The team has written all the girl group's past singles, but "Fingertip" is the first to diverge from the sleeker sound the group has previously gravitated toward.
The funk-driven song offers up a more powerful, energetic sound than their earlier hits, propelled by electric guitar and bass, while still incorporating typical GFRIEND-style synths. "Fingertip" emphasizes the group's powerful vocals, moving away from the more youthful, saccharine sound of past singles. And, of course, the chorus is filled with ample catchy phrases to ensure the addictive melody.
Like their previous songs, "Fingertip" was released alongside a video that puts the focus on the sextet's synchronization. Reminiscent of Girls' Generation's "Hoot," the dance features the members in retro uniforms and using their fingers as guns to aim at the object of their affection. The plot features the members in a video game-like world, shooting one another with animated lasers and hanging out in outer space, all of which appears to be a dream conjured up by member Eunha.
The animated style of the music video fits in with the overall theme of The Awakening, particularly "Contrail," which features 8-bit synth beats and an intro that emulates the iconic Super Mario theme. "Hear the Wind Sing" stands out with its infectious, bouncing orchestral melody, while the retro-pop "Crush" recalls the sound of the group's earlier singles. Environmentally themed "Please Save My Earth" and the pop ballad "Rain in the Spring Time" round out the album.
The Awakening is the follow-up to July's LOL, which peaked at No. 7 on the World Albums chart. The girl group is one of the industry's most prominent young female musical acts and was named one of Billboard's must-watch new K-pop acts in 2015 after they impressed with their innocent styling. 2016 saw them continue to impress with "Rough," one of the best songs of the year.