Garth Brooks Launches Music & Sports Station Tailgate Radio With TuneIn

Melinda Newman
·3 min read

Garth Brooks, who launched his own Sevens Radio Network through streaming platform TuneIn in June, announced the second station under his umbrella today: Tailgate Radio, which will blend music and sports.

Hosted by sports commentator and producer Maria Taylor, Tailgate Radio’s launch is timed to the start of the 2023 college football season. While the station will not air the games — TuneIn provides access to live play-by-play from more than 100 Division 1 colleges and universities on other channels — Tailgate Radio will provide pre- and post-game entertainment for sports fans.

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“This is one of those ideas someone says, ‘Why didn’t we do this a long time ago?’” Brooks said in a statement. “This combines everyone’s passion for sports and music. It also allows you to enjoy your tailgate, barbeque or poolside party without doing the work. There’s so much music on this channel, Tailgate Radio will be everyone’s favorite.”

Tailgate Radio, which will air 24/7, is kicking off with specific programming including Tailgate Top 20 with Maria, a weekly countdown hosted by Taylor that will highlight the 20 biggest songs across all genres from a specific year as well as tying them in with the biggest sports stories from that year. Elsewhere, Block Party will be a Saturday night four-hour mixshow featuring contemporary music from artists ranging from Luke Combs to Beyonce to Eminem. And Tailgate Takeover will feature celebrities, artists and athletes as guest hosts, allowing them to talk about the music and playlists that help them set their favorite vibe; Brooks will host the first edition.

Tailgate Radio
Tailgate Radio

Taylor and Brooks previously partnered on her middle school mentoring program for girls, PowHER, which linked with his foundation, Teammates for Kids. “Working closely with Garth and his foundation as we created the PowHER program has been nothing short of amazing,” Taylor said in a statement. “And now, we are embarking on Garth’s extraordinary vision to connect sports and music fans with Tailgate.  It’s such an honor to be chosen by greatness to be a partner in the radio space.”

In June, Brooks bowed Sevens Radio with country music channel The Big 615. At the time, he noted that Sevens Radio would, appropriately enough, eventually offer a suite of seven stations. At the press conference for The Big 615, Brooks also stressed the appeal of TuneIn’s international aspect, saying the global reach was his “favorite thing” because it allowed the station to present undiluted country music: “If we go across the water, they ask you immediately to take the [pedal] steel and fiddles off your country music. Ain’t going to happen here.”

TuneIn claims more than 75 million monthly listeners across more than 100,000 stations. Its sports partners include the NFL International, MLB, NHL, NASCAR (Motor Racing Network & Performance Racing Network), Formula 1, IndyCar Radio, US Open, talkSPORT, ESPN Radio and college sports partners (Westwood One, Learfield, Playfly Sports, JMI Sports, Van Wagner and Clemson Athletic Properties).

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