GameStop Partners With Microsoft On Multi-Year Deal to Revive Retail Stores
Video game hardware and software retailer GameStop will get a boost to its operations after inking a partnership with Xbox manufacturer Microsoft to use its retail technology in its stores nationwide, just in time for next-generation console launches, which begin next month. The new agreement allows GameStop to use Microsoft’s cloud-based sales platform Dynamics 365 to not only facilitate transactions but control back-end store tasks and collect customer data — including customer preferences, purchasing history and gaming subscriptions they pay for. Microsoft will give GameStop’s stores access to its Microsoft 365 suite of office tools (which bundles Microsoft Word, Excel, PowerPoint, Skype, and several other Microsoft-owned productivity apps) and also offload some of its tablets, the Microsoft Surface, on existing GameStop stores, so retail associates working there can better assist customers and “move freely within the store footprint,” GameStop said in a press release. GameStop will also move all its store associates (it says it has over 30,000 employees nationwide) to communicate via Microsoft’s Teams platform. Also Read: Gamestop E-Commerce Sales Up 800% This Quarter as Net Losses Continue to Climb It might take some time before this partnership is fully realized, as most of GameStop’s stores remain closed or...
Read original story GameStop Partners With Microsoft On Multi-Year Deal to Revive Retail Stores At TheWrap
