Fusion Partners with VR Startup Littlstar to Create Virtual Reality Content
Millennial-focused cable network Fusion is partnering with New York-based virtual reality (VR) startup Littlstar to create and distribute content for a variety of VR platforms, both companies announced Thursday. This comes after Fusion co-owner Disney participated in Littlstar’s $750,000 seed round of financing this summer.
Fusion started to dip its toes in the water with regards to VR when it formed a VR unit earlier this summer. The unit has since produced a handful of 360-degree videos, including a short about climate change in Greenland and a 360-degree video recording of the “Chris Gethard Show.”
“Fusion has been creating some great premium 360 content already and putting it on Littlstar, but we both wanted to do more,” said Littlstar founder Tony Mugavero. “More interactivity, monetization, different creative options for delivering a video based experiences, directional sound, and analytics data.”
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The collaboration with Littlstar will also help Fusion target viewers across all the major headsets as they become available in the coming months. Littlstar’s VR platform is already available on the web, on Samsung’s GearVR as well as on Google’s Cardboard platform via dedicated iOS and Android apps. The company plans to release apps for Oculus Rift, HTC Vive and Playstation VR in the coming months.
“As storytellers, we believe the potential VR has as a medium is incredibly exciting,” said Fusion’s SVP and chief digital officer Daniel Eilemberg, adding: “We believe that by working with Littlstar, we will be able to increase the reach and impact of Fusion’s immersive VR content.”
Littlstar’s technology also powers Discovery’s newly-launched VR app, and the company recently announced a partnership with YouTube star Michelle Phan.
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