Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.
A lineup of leading industry executives shared insights and best practices for making television advertising more effective at the Advanced Advertising Summit, held Wednesday, June 21, at the Sofitel Los Angeles as part of the L.A. TV Week of events produced by Future plc’s Broadcasting+Cable, Multichannel News and Next TV. The day-long conference also recognized the winners of the Advanced Advertising Innovation Awards. Click below for photos from the Summit.
Image 1 of 10
Mike Fisher (l.), executive director of investment innovation, GroupM, and Jon Lafayette, senior content producer-business, B+C, share a laugh during the Advanced Advertising Summit’s opening keynote conversation.
Image 2 of 10
(From l.) Gabe Richman of The Trade Desk and Julian Riediger of Roku on the “Hitting the Target” panel.
Image 3 of 10
On the “Measuring Up” panel (from l.): moderator Daniel Punt, FTI Consulting, and panelists Lindsey Woodland, 605, and Tristan Webber, TVision.
Image 4 of 10
Addressable Advertising panelists Michele Stone (l.), Paramount, and Chris Geraci, Adcuratio Media.
Image 5 of 10
Vizio GM and VP of product, data science and analytics Charbel Markhoul speaks during the Midday Keynote, titled “What’s Next for Automatic Content Recoginition Data.”
Image 6 of 10
Local advertising panelist John-Marcus (JM) Phillips, VP of product at Effectv.
Image 7 of 10
PadSquad regional VP, West Cathy Collette led the interactive workshop “Let’s Build a Remarkable Campaign Together: A Creative Improv.”
Image 8 of 10
Todd Hauser of FullThrottle.ai and Bill Herman of Spectrum Reach on the afternoon keynote panel “Case Study of an Effective Campaign.”
Image 9 of 10
Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.
Image 10 of 10
Charbel Makhoul, GM, VP of product, data science and analysis, Video, accepts the Advanced Advertising Innovation Award for Inscape from B+C senior content producer-business Jon Lafayette.
Affluent Americans may want to double-check how much of their bank deposits are protected by government-backed insurance. The rules governing trust accounts just changed.
Teams have made their big splashes in free agency and made their draft picks, it's time for you to do the same. It's fantasy football mock draft time. Some call this time of year best ball season, others know it's an opportunity to get a leg up on your competition for when you have to draft in August. The staff at Yahoo Fantasy did their first mock draft of the 2024 season to help you with the latter. Matt Harmon and Andy Behrens are here to break it all down by each round and crush some staff members in the process.
Former NBA guard Darius Morris has died at the age of 33. He played for five teams during his four NBA seasons. Morris played college basketball at Michigan.
With free agency and the draft behind us, what 32 teams look like today will likely be what they look like Week 1 and beyond for the 2024 season. Matt Harmon and Scott Pianowski reveal the post-draft fantasy power rankings. The duo break down the rankings in six tiers: Elite offensive ecosystems, teams on the cusp of being complete mixed bag ecosystems, offensive ecosystems with something to prove, offenses that could go either way, and offenses that are best to stay away from in fantasy.
It’s key to note that we’re not saying the “best team” or “best roster.” Instead, we’re talking about the best confluence of factors that can outline a path for survival and then success.
