Fox to Open ‘Mars Bar’ to Promote ‘Stars on Mars’
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Fox is behind The Mars Bar, a pop-up wine bar in Los Angeles set up to celebrate upcoming competition series Stars on Mars. The bar will take over Scum & Villainy Cantina on Hollywood Boulevard premieres Monday, June 5.
William Shatner hosts the show.
“Let the Mission Specialist Sommelier take you on a star-studded odyssey to ‘Mars’ through a journey of the senses,” said Fox.
“As Stars on Mars counts down to its June 5th lift off on Fox, we’re inviting our fans to celebrate with the ultimate, two-day Hollywood launch party, complete with flights of red wine, of course,” said Jean Guerin, executive VP of publicity and corporate communications at Fox. “’The Mars Bar’ is a fitting toast to this new competition series and the perfect send-off as our celebronaut crew prepares to embark on a hilariously out-of-this-world journey to the Red Planet.”
There was an unrelated Mars Bar in New York City, a dive bar that closed in 2011.
The 12 celebs heading to “Mars” on the show include Lance Armstrong, Marshawn Lynch, Christopher Mintz-Plasse, Ronda Rousey, Richard Sherman and Porsha Williams. The celebs will live, eat, sleep, strategize and bond in the same space station, and will face conditions that simulate life on Mars.
