Fox News Viewership Down Double Digits as CNN, MSNBC Get Biden Bump

Tony Maglio and Lindsey Ellefson
·1 min read
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Curious how Fox News will fare under President Joe Biden? If the month of January is any indicator, the network might be in for an uphill battle against cable-news competitors that it once dwarfed … just weeks ago. In January 2021, Fox News shed 14% of its primetime (8 p.m. to 11 p.m.) audience compared to January 2020 and was down 11% in the key age demographic of adults from 18 to 49. CNN, meanwhile, was up 125% last month over the previous year, and up 142% in the demo. MSNBC showed similarly huge increases, rising 51% in total viewers and 66% in the news demo. And the trouble isn’t just in primetime: Fox’s total day (6 a.m. to 6 a.m.) averages sunk 20% in total viewers from the previous January and 18% in the demo. The competition was up huger: CNN was up 151% in total viewers and 172% in the demo, while MSNBC gained 65% and 87%, respectively. Also Read: CNN President Jeff Zucker to Exit After 2021 Fox News, which has dominated the cable news space for the entirety of Donald Trump’s presidency (and much of the last two decades), finished in third place in both primetime...

Read original story Fox News Viewership Down Double Digits as CNN, MSNBC Get Biden Bump At TheWrap