Last year, Fox attempted to air a few original episodes against CBS’ Grammys. It didn’t work. This year, Fox didn’t bother, and saw even worse results.
In 2019, the Grammys on CBS (very) preliminary posted a 5.0 rating and 17.9 million viewers, according to Nielsen’s fast-affiliate ratings. Those were (and are) flawed, however, for live events like sports or an awards show. When final data came in, the numbers jumped to a 5.6 rating and 19.9 million total viewers. That 5.6 was a record low for the Grammys, but the 19.9 million figure represented some growth from the prior year.
Take the below with a grain of salt for the Grammys and CBS — except when comparing last year’s initial returns to these. Just like last year (and every other year), the fast-affiliate numbers will rise when the nationals arrive in a few hours. The only real value in reporting this early version is to get our first snapshot of how the awards show compares with itself on a year to year basis.
Find the 2020 Grammy winners here.
CBS was first in ratings with a 4.1 rating/19 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 15 million, according to preliminary numbers. The Grammys red carpet from 7 p.m. to 8 p.m. averaged a 2.3/11 and 10.2 million viewers. The awards show itself from 8 to 11 drew a 4.7/21 and 16.5 million viewers.
So yes, according to what we have for now, the Grammys are down from last year and are trending towards a new ratings low.
ABC was second in ratings with a 0.7/3 and in viewers with 3.8 million. Following repeats, a 10 o’clock special “Kobe Bryant: Death of a Legend” received a 0.5/3 and 2.5 million viewers.
NBC and Telemundo tied for third in ratings, both with a 0.4/2. NBC was third in total viewers with 2.5 million viewers, Telemundo was fifth with 1.1 million.
For NBC, following a rerun, an “American Ninja Warrior” special, “USA vs. The World,” from 9 to 11 averaged a 0.4/2 and 2.2 million viewers.
Univision and Fox tied for fifth in ratings, both with a 0.3. Univision had a 2 share, Fox got a 1. Univision was fourth in total viewers with 1.2 million. Fox was seventh with 923,000 total viewers, airing all repeats.
The CW was seventh in ratings with a 0.2/1 and in viewers with 917,000. A new “Batwoman” at 8 had a 0.2/1 and 869,000 viewers. At 9, “Supergirl” got a 0.2/1 and 965,000 viewers.
(For the Record: An earlier version of this story said that CW topped Fox in total viewers. That calculation included an hour of local programming In national-only numbers, however, Fox actually edged The CW by 6,000 total viewers. TheWrap regrets the error.)
Read original story Fox Finishes 6th – Behind Univision and Telemundo – in Viewers on CBS’ Grammys Night At TheWrap