How Fox Avoided the Premiere Week Ratings Decline Trend | PRO Insight

NBC finished first in both ratings and viewers for the latest Fall TV premiere week, but Fox may actually be the big winner. Fox actually grew 6% from the prior season’s premiere week among the advertiser-coveted adults 18-49 demographic, according to Live + Same Day primetime ratings. The other broadcast networks were all down double digits in the key demo. Fox: +6% NBC: -10% CBS: -23% ABC: -25% That gap from first to last widens when counting three days of DVR viewing. According to those numbers, which ratings company Nielsen first shared with clients today, below is how the English-language broadcast networks currently stack up vs. Premiere Week 2018: Also Read: Ratings: Kal Penn's 'Sunnyside' Lays an Egg Fox: +5% NBC: -8% ABC: -13% CBS: -28% You can see Fox and NBC had fairly consistent year-to-year changes, no matter how you slice it. Those are the two networks that pay big bucks for primetime NFL football, which is pretty much exclusively watched live. And for Premiere Week 2019, they both lucked out with excellent games. We should point out that this story includes all primetime programming — both entertainment and sports — though that was probably obvious by the above...

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