Jeep has a yearly tradition of bringing out a host of Wrangler-based concept vehicles for the Easter Jeep Safari, an off-roading event held annually in Moab, Utah (which, yes, allows non-Jeep 4x4s to attend). Now, Ford has decided to get in on the game, bringing a bunch of aftermarket-upgraded Broncos to barge in on Jeep's fun. And what Ford has built looks pretty compelling.
Ford unveiled a total of five Bronco concepts on Tuesday—four real-deal Broncos and one Bronco Sport. They were designed in collaboration with RTR Vehicles, ARB 4x4 Accessories, and 4-Wheel Parts, each rig featuring a collection of aftermarket accessories meant to show off the ways you'll be able to customize your new Ford 4x4.
RTR's Bronco, based on the four-door Badlands trim, gets a custom rear bumper and rock sliders, a 3D-printed grille with "simulated accent lights," and a roof-mounted light bar. Under the fender flares are RTR Tech-6 wheels wrapped in 35-inch tires, plus there's a combination refrigerator/freezer in the trunk for camping. It's easily identified by its unique topography-themed livery.
The Bronco built by ARB, also based on a Badlands four-door, gets new front and rear bumpers, heavy-duty rock sliders, and a differential cover to shield the diff from off-road damage. There's also an ARB air compressor for adjusting tire pressure or running air tools on the trail. With a big "ARB" logo pasted to the doors, it's hard to miss.
The 4-Wheel Parts Bronco, which started life as a Black Diamond model, gets heavy-duty suspension, a skidplate, a winch, and a modular front bumper. On the roof sits a custom roof rack with an overhead tent and camping gear. The wheels are 17-inch units from Method Race Wheels, wrapped in 37-inch BFGoodrich Mud Terrain tires. 4-Wheel Parts was also responsible for the lone Bronco Sport, which wears a rooftop tent of its own, along with a new spare tire carrier and its own off-road-centric wheel and tire package.
The fifth and final Bronco, based on an Outer Banks four-door model, features a handful of parts from Ford's own performance accessory division, including a windshield-mounted light bar, a set of spotlights, a custom-fitted trunk storage container, and a Bronco-branded luggage set.
If you think any of these add-ons would look good on your new Bronco then, well, these concepts have done their job. Which one do you like the most? Let us know in the comments below.
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