The debut Lilly Pulitzer for Target collection sent shoppers into a frenzy when it launched in the Spring of 2015. Lines stretched out in front of Target stores across the country and stock dwindled rapidly. Now, even four years later, the pieces are still being sold on eBay.
That’s because the Lilly fan base does not mess around when it comes to their love of whimsy, colorful pieces that embody the resort-like lifestyle. And Target is honoring that once again by bringing back select pieces from the original Lilly Pulitzer x Target collab as part of its limited-edition collection celebrating 20 years of designer partnerships.
On September 14, the relaunch will finally be available – but if you can’t wait another second, take a first look at some of the revisited pieces. Want to snag a few items before they sell out? Target has a whole guide to how to shop successfully, which include “favoriting” things you’re hoping to buy before they officially drop, so you can add them immediately to your cart when the sale goes live early on Saturday.
From the chic patterned mommy-and-me dresses, to the colorful entertaining sets and the tropical printed makeup bag, the collection features the highlight reel of the hottest selling pieces from the original collab. So whether you’re craving tropical-print dresses or a refreshing poolside cocktail, the resort-inspired line will take you where you need to go.
In celebration of its big anniversary, Target is bringing back close to 300 original, much-hyped items from 20 past designer partnerships. Ranging from apparel to accessories and home décor, The Anniversary Collection will be available in Target stores and on Target.com starting Sept. 14, as supplies last. And if the past sales are any indication, you’ll want to act fast.
Brands including Jason Wu, Zac Posen, Missoni, Rodarte, Anna Sui and more are bringing high-fashion back to the mass market as part of the anniversary partnership.
All pieces range from $7 to $160, and will vary by store. Shoppers may purchase up to five items per size and color.
“Two decades ago, when we first set out to make beautifully designed products affordable, we created a movement in retail and culture that proclaimed that design could be – and should be – for all,” Rick Gomez, Target’s executive vice president and chief marketing and digital officer, shared in a statement about the collab. “This Anniversary Collection takes our guests on a nostalgic journey through our designer collaboration history where they can discover products that they’ll fall in love with all over again, or for some, for the very first time. We’re so proud of this 20th Anniversary Collection and look forward to continuing to bring our guests more incredible, inspiring and affordable design they can’t find anywhere else.”