Will Ferrell poses with family at 'Barbie' London premiere in rare outing: See the photos

Edward Segarra, USA TODAY
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Move over Barbie and Ken. The head of Mattel (aka Will Ferrell) wants his turn in the spotlight.

While his “Barbie” co-stars Margot Robbie and Ryan Gosling have stunned on the red carpet with glamorous Barbie homages and romantic gestures, Ferrell – who plays the CEO of Mattel in the Greta Gerwig-directed fantasy comedy – made the film’s London premiere a family affair on Wednesday.

Ferrell brought his wife, Viveca Paulin, as well as children Magnus, Mattias and Axel, to the star-studded pink carpet event. The Emmy-winning actor shares his three sons with Paulin, a Swedish-born art auctioneer he married in August 2000.

Check out the Ferrell clan’s visit to Barbie-land.

Will Ferrell’s family poses together on pink carpet

Ferrell, his wife Viveca and sons Magnus, Mattias and Axel made for a dapper gang on the pink carpet in London.

Will Ferrell, center, poses on the pink carpet with wife Viveca Paulin, center right, and their three children, from left, Mattias, Axel and Magnus upon arrival for the European premiere of "Barbie" in central London on July 12, 2023.
Will Ferrell, center, poses on the pink carpet with wife Viveca Paulin, center right, and their three children, from left, Mattias, Axel and Magnus upon arrival for the European premiere of "Barbie" in central London on July 12, 2023.

Ferrell and his sons opted for dark, crisp blazers and button-down shirts, while Viveca stunned in an elegant navy blue dress.

Will Ferrell beams at ‘Barbie’ premiere alongside family

Ferrell and his family were all smiles for the camera at the film’s European premiere.

Mattias Ferrell, from left Axel Ferrell, Will Ferrell, Viveca Paulin and Magnus Ferrell attend the London premiere of Will's film "Barbie."
Mattias Ferrell, from left Axel Ferrell, Will Ferrell, Viveca Paulin and Magnus Ferrell attend the London premiere of Will's film "Barbie."

Sons Mattias, 16, and Axel, 13, who were nearly twinning in blue suits, stood to Ferrell’s left, while wife Viveca and son Magnus, 19, stood to the actor’s right.

Will Ferrell, son Magnus pose together on pink carpet

Ferrell and son Magnus made for a stylish father-son duo on the pink carpet.

Magnus Ferrell, left, and Will Ferrell attend the European premiere of "Barbie" at Cineworld Leicester Square on July 12, 2023, in London, England.
Magnus Ferrell, left, and Will Ferrell attend the European premiere of "Barbie" at Cineworld Leicester Square on July 12, 2023, in London, England.

The “Spirited” star paired a gray suit with a white button-down shirt and red tie, while Magnus donned a chic maroon suit with a graphic button-down shirt.

Ferrell, right, and son Magnus made for a stylish father-son duo on the pink carpet.
Ferrell, right, and son Magnus made for a stylish father-son duo on the pink carpet.

'Barbie' star Margot Robbie: All the actress's 'Barbie' outfits from the pink carpet premiere and beyond

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This article originally appeared on USA TODAY: Will Ferrell, Viveca Paulin attend 'Barbie' London premiere with sons