The right is feeling 'Rich Men North of Richmond,' Oliver Anthony's viral song. The left is not
Oliver Anthony says he's "still in a state of shock" over the viral success of "Rich Men North of Richmond," a country song that has been dubbed an ode to the working class, but also an "alt-right anthem" that's "offensive" and "fatphobic."
"Rich Men North of Richmond has been uploaded to all major streaming platforms and will show up there in a few days," the Virginia country-folk singer tweeted last week as his admonition about taxes and working "overtime hours for b— pay" picked up steam online.
"Im still in a state of shock at the outpouring of love I've seen in the comments, messages and emails. I'm working to respond to everyone as quickly as possible," he wrote, sharing a video of himself performing the song.
Rich Men North of Richmond has been uploaded to all major streaming platforms and will show up there in a few days.
Im still in a state of shock at the outpouring of love I've seen in the comments, messages and emails. I'm working to respond to everyone as quickly as possible. pic.twitter.com/iScaYp9AWQ— Oliver Anthony (@AintGottaDollar) August 11, 2023
The Farmville, Va., singer — said to be a farmer living off the grid with his three dogs — has quickly racked up 1.9 million streams on Spotify. A video of him performing it that was posted on YouTube by a local indie channel has amassed more than 13 million views in less than a week. The song also hit No. 1 on the all-genre iTunes chart. Anthony's other songs, "Ain't Gotta Dollar" and "I've Got to Get Sober" have even relegated Jason Aldean's controversial ballad "Try That in a Small Town" to the No. 4 position on the chart.
Anthony did not immediately respond Tuesday to The Times' request for comment.
The musician told Rolling Stone, which branded the country song a new favorite for "right-wing influencers," that he's a relatively new songwriter who only began to write in 2021 after he “wasted a lot of nights getting high and getting drunk." In a YouTube monologue he posted days before releasing “Rich Men," Anthony described himself as nonpartisan, sitting "pretty dead center down the aisle on politics."
"I remember as a kid the conservatives wanting war, and me not understanding that. And I remember a lot of the controversies when the left took office, and it seems like, you know, both sides serve the same master. And that master is not someone of any good to the people of this country," he said.
Richmond's history as a Confederate capital and Anthony's reproachful lyrics have influenced listeners' hot takes on the song and on Anthony himself, categorizing the red-bearded musician as a conservative too. However, it's no surprise that the song's arrival on the heels of "Try That in a Small Town" and its displacement of Aldean's song on the charts further steeps the up-and-coming musician in the brewing culture war and the politicization of country music.
"Livin’ in the new world / With an old soul," Anthony sings. "These rich men north of Richmond / Lord knows they all just wanna have total control / Wanna know what you think, wanna know what you do / And they don’t think you know, but I know that you do / ’Cause your dollar ain’t s— and it’s taxed to no end / ’Cause of rich men north of Richmond."
Read more: Jason Aldean denies 'Try That in a Small Town' video says anything about lynching, race
Prominent conservative figures, including podcaster Dan Bongino and singer John Rich, have lauded the song, joining the voices of those hailing Anthony as an independent phenomenon. "What is a Woman?" documentarian Matt Walsh of the Daily Wire described "Rich Men North of Richmond" as "the protest song of our generation."
One interesting thing about “Rich Men North Of Richmond” is that he (rightly) attacks the welfare state. Many conservatives think that it isn’t populist to criticize entitlements but in reality blue collar Americans are sick of having their money stolen to prop up a system that…
— Matt Walsh (@MattWalshBlog) August 11, 2023
“The main reason this song resonates with so many people isn’t political. It’s because the song is raw and authentic. We are suffocated by artificiality,” Walsh tweeted, vowing to promote any album Anthony releases on all his platforms.
On Sunday, Anthony performed a free show at Morris Farm Market in Barco, N.C., that reportedly generated enough interest to fill 25 acres with cars. (He was also joined onstage by singer-songwriter Jamey Johnson for a duet of Johnson’s 2008 hit “In Color.”) He has repeatedly taken to social media to marvel at the response to the song.
Read more: How summer blockbuster 'Sound of Freedom' became a battlefield in the culture war
But the fanfare around his single and its viral ascent is being tempered by detractors calling him out for harboring right-wing attitudes, criticizing his take on the so-called elites and, in more extreme cases, accusing him of being an "industry plant" despite appearing to have no music industry backing.
"I wish politicians would look out for miners / And not just minors on an island somewhere / Lord, we got folks in the street, ain’t got nothin’ to eat / And the obese milkin’ welfare," Anthony sings.
"Well, God, if you’re 5-foot-3 and you’re 300 pounds / Taxes ought not to pay for your bags of fudge rounds /
Young men are puttin’ themselves 6 feet in the ground / ’Cause all this damn country does is keep on kickin’ them down."
Others took issue with specific lyrics in the song, some of which allude to convicted sex trafficker Jeffrey Epstein and others that shame people living on welfare.
Read more: 'I'm not going to make $1': The director of 'Sound of Freedom' breaks his silence
"This dude Oliver Anthony doesn’t know if he’s mad at the rich men north of Richmond or fat people on welfare. Make up your mind bro," one user tweeted.
"Nothing says class consciousness like a song where the entire middle verse is about how the poor can't eat because of obese welfare recipients," another wrote.
Here are some of the wide-ranging responses:
Regardless of whether they are a “D” or “R”, The rich men and women north of Richmond, epitomize the parasitic politician.
Taxing the dollar to death, allowing the obese to milk welfare, while veterans starve in the street. All while the parasitic politician gets fat.— American Deist & quotes from “The Age of Reason” (@DeismTp) August 12, 2023
hey.. Rich Men of North Richmond… take that… you freakin liberal fat cats 😏😏
— marvin swaq (@my__name__was) August 13, 2023
I tried listening to “Rich men north of Richmond” and it’s a genuinely terrible song being performed by a fat ginger with no musical talent.
— Based Woodrow Stan (@hardleft2009 Enjoyer) (@BasedWoodrowFan) August 14, 2023
I like the Rich Men North Of Richmond song, but you know there’s at least one very fat hillbilly on food stamps thinking “Aw c’mon man. Leave my fudge rounds out of this.”
— Pete Bladel (@PeteBladel) August 13, 2023
Just watched Oliver Anthony’s Rich Men North of Richmond (nice word play btw) again. And I’m seeing conservatives in particular, ask, “what’s the left’s answer to this?” Question, are rich politicians north of Richmond only democrats? Are there no rich republicans in DC?
— Fat Fotography (@imcurtkennedy) August 15, 2023
I love the Rich Men North of Richmond song but i'd by lying if I said I haven't been think "What the hell is a fudge round?" for the last few days. #OliverAnthony #RichMenNorthOfRichmond
— Fat Boy Summer: Patron (@npatron87) August 14, 2023
"'Rich Men North of Richmond' is an archetypal example of right wing populist ideology—there’s a vague gesture against elites keeping working people down, but the alleged mechanism by which they are keeping them down is by giving their tax dollars to 'undeserving' poor people" -… pic.twitter.com/1KBYiOsNJ3
— Blue Virginia (@bluevirginia) August 14, 2023
This story originally appeared in Los Angeles Times.