Social media is a powerful tool used to connect people from all over the world. It's also used as a means to promote businesses and products, some times even creative services. From Facebook to Twitter and Snapchat, users of certain social media sites can look forward to utilizing different types of apps right in the palm of their hand. Unfortunately this doesn't always translate to the desktop version of most applications, however, there's fascinating news being released about one of social media's most popular features.
Of all the social media apps that power our world everyday Instagram is among the top five. In fact, according to Search Engine Journal Instagram came in fourth in a survey of the top seven social media sites of 2019. And for a very interesting reason.
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the ‘gram.
If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with virtually even split between male and female users.
Another one of the features Instagram has is Direct Messaging. At this point everyone knows what it means to slide into someone's DM's, however, it's primarily only usable through Smartphones. Luckily there's still a way to engage with someone through DMs on your desktop device, but it won't be available to everybody.
"On Jan. 14, the social media platform announced it would test out Instagram web DMing and make the option available to a limited number of users starting out. The option, which is only being rolled out to a small percentage of people right now, is meant to give users better access to their messages, making it easier for them to stay connected with the people they care about, according to an emailed statement from Instagram. If you're a part of the testing phase, this means that even if you're in work mode or too deep in a Netflix marathon, you can send quick DMs right from your computer."
And there's more.
"Although Instagram Stories are already visible within the web version of Instagram, now, if you're included in the test, you can swipe up and reply to Stories from your computer the same way you would on the mobile app. You can also like messages by double clicking, message people directly from their profile pages, and share posts from your Instagram feed via Direct the same exact way you would on your phone. The only main difference is that while you can send photos or videos you have saved on your desktop through Direct, you aren't able to take pictures from your computer and send them."
Sounds like big things are coming as technology and social media continue their successful marriage into the new decade.