Esports Gamer ‘Nadeshot’ Signs With WME, Range Media (Exclusive)

Etan Vlessing
·1 min read
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Professional esports gamer Matthew “Nadeshot” has signed with WME and Range Media Partners in all areas.

The YouTube and Twitch star with the handle Nadeshot is also founder and owner of 100 Thieves, the gaming and lifestyle brand that aims to bridge the gap between the gaming world and mainstream culture.

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WME and Range aims to launch Haag even wider for additional business and content creation opportunities. 100 Thieves as a brand already has competitive teams in various games, a streetwear line and content production across multiple platforms.

In particular, Haag and his gaming organization will look to expand a content business into areas like digital content, talent, film, television and podcasts. The brand earlier opened a 15,000-square-foot esports facility in Culver City, California.

Investors in 100 Thieves, which raised a $60 million Series C at a $460 million valuation, include Dan Gilbert, Drake and Scooter Braun. Haag was a pro Call of Duty player who in 2013 won the Call of Duty World Championship to become a top-tier player.

He also served as an esports commentator and struck sponsorship or partnership deals with brands like EA, G-Fuel Energy Drink, Hot Pockets, Samsung, Slim Jim and Sony. Haag’s social media presence reaches 10 million followers across YouTube, X (formerly Twitter) Instagram, among others.

100 Thieves, based in Los Angeles, has won and been nominated for multiple Esports Awards and Streamer Awards, including for esports organization of the year, esports apparel of the year and best content organization.

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