Eras Tour Hits Nielsen Streaming Chart at No. 8, The Gentlemen Tops Originals

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Taylor Swift: The Eras Tour debuted at No. 8 on Nielsen’s overall U.S. streaming ranking for the week of March 11, amassing 677 million minutes viewed for the 169-minute concert film on Disney+.

By Disney+’s own methodology, that translates to more than four million “views,” though you gotta figure there were some viewing parties at play in those first four days, and thus unaccounted-for eyeballs.

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Nielsen notes that Eras Tour streaming was driven by an audience that was 70% female and well-distributed across age ranges, though the 18-34 demo had the highest concentration of viewing (with 26%).

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Meanwhile on Nielsen’s U.S. ranking of streaming originals, Netflix’s The Gentlemen hit the chart at No. 1 with 1.9 billion minutes viewed across eight episodes. Netflix’s Love is Blind in turn dipped to second, with 1.4 billion minutes viewed/83 episodes, distantly followed by another three Netflix properties: Turning Point: The Bomb and the Cold War (621 million minutes viewed/nine episodes), Avatar: The Last Airbender (502 million minutes/eight episodes), and Blown Away (489 million minutes/40 episodes).

Rounding out the Top 10 originals for the week of March 11 were the chart debut of Peacock’s Apples Never Fall (476 million minutes viewed/seven episodes), Hulu’s Shōgun (408 million minutes/four available episodes), Netflix’s The Signal (377 million minutes/four episodes) and The Program: Cons, Cults and Kidnapping (357 million minutes/three episodes), and Apple TV+’s Masters of the Air (330 million minutes/nine episodes).

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