Nielsen Streaming Top 10: ‘Fallout’ Debuts at No. 1 With 2.9 Billion Minutes Watched, Best One-Week Viewership Ever for an Amazon Show
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“Fallout” debuted as the most-streamed title of the April 8-14 viewing window and hit the highest viewership ever achieved by an Amazon Prime Video title in a single week. The video game adaptation was watched for 2.9 billion minutes in its first five days of availability, which is more than one billion minutes above the previous record set by the best week of “Reacher.”
This also marks the 39th highest viewership achieved by a title on any service in a single week. Of the 38 slots above “Fallout” on that list, 22 are taken up by individual weeks of “Stranger Things,” “Ozark” and “Suits.”
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Interestingly, Amazon doesn’t claim “Fallout” as its biggest ever debut. The company says that the series reached 65 million worldwide viewers in its first 16 days of availability, coming second to “The Lord of the Rings: The Rings of Power,” though a 16-day statistic for Rings of Power” was not provided.
“The Rings of Power” had a considerably smaller Nielsen debut than “Fallout,” with 1.3 billion minutes watched — though there are discrepancies between these data points. For example, the “Rings of Power” figure accounts for two fewer days than the “Fallout” figure, and Nielsen only measures in the U.S., while Amazon counted global viewers. Therefore, “Fallout’s” win here could be accounted for by a higher proportion of U.S. popularity, though Amazon did note that “Fallout” was a global hit with 60% of viewership happening overseas.
It’s crucial to understand the context — or lack of context — surrounding Amazon’s reporting. The company hasn’t disclosed its measurement methodology, so it’s unknown how much of the show each viewer has completed before being counted, and could range from a few minutes to the entire season. Therefore, there’s a possibility that “Fallout” would also outpace “The Rings of Power” if first-party data was being used differently.
Besides “Unlocked: A Jail Experiment,” which debuted at No. 6 with 889 million minutes watched in its first five days, the rest of the Top 10 titles were repeats from the week before.
See Nielsen’s list of overall streaming rankings for April 1-7 first, followed by original streaming titles, acquired titles and then films.
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