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On Instagram Tuesday, Hailie, 26, announced that she is launching her own podcast, Just a Little Shady, a name that is a clear nod to her father's 2000 mega hit, "The Real Slim Shady."
"Just a little shady podcast is about to drop," she teased. "This project has been in the works for a while & i'm so excited for the first episode to be launching!!"
The podcast's Instagram page promises the hosts will "get a little shady" while discussing their lives and pop culture.
Last month, the Garnier brand ambassador filed an application to trademark Just a Little Shady and to sell merchandise including "hats, shirts and clothing jackets," according to documents obtained by the New York Post's Page Six.
In addition to the podcast, Hailie also began the trademark process to sell clothing and "non-medicated skincare preparations" under her company, Hailie Jade, LLC., the outlet reported.
In February, Hailie stepped out to cheer on her father at his father during his Super Bowl Halftime Show performance.
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One picture posted to Hailie's feed showed her posing from inside one of the stadium's private boxes while overlooking the empty field. "Here for the halftime show, staying for Stafford 🏈 ," she wrote — shouting out Los Angeles Rams quarterback Matthew Stafford.
When Eminem hit the stage, Hailie posted a number of videos of his performance from her view, following Slim Shady along as he rapped his 2002 Oscar and Grammy-winning tune, "Lose Yourself."