Eminem is releasing a new capsule collection with Rag & Bone, the fashion label that often works with Thom Yorke. They designed the Icon Hoodie, which comes in three colors and features references to his music and Detroit hometown, including the area code “313.” Eminem has also co-designed three T-shirts called the Kamikaze (a reference to last year’s anti-Trump freestyle), Success, and Graffiti. Below, watch the promo video, filmed by Darius Khondji, and check out the designs.
The capsule, which was made and manufactured in America, will be available at London’s the Sun & 13 Cantons pub on Friday, July 13. Rag & Bone will also release limited batches of the Eminem collection online, starting July 14. The capsule price ranges from $95 for T-shirts to $250 for the hoodies.
Enimen’s last album Revival arrived last year. He recently jumped on Royce 5’9”’s “Caterpillar” and released an anti-NRA version of his Kehlani-assisted song “Nowhere Fast.” Read Pitchfork’s Sunday Review of Eminem’s Marshall Mathers LP