Eminem Lets the World Crumble In for Cole Bennett's 'Doomsday 2' Music Video: Watch

The Grammy winner appears in Cole Bennett's fifth music video from the January 2024 album

Eminem released a new video with Lyrical Lemonade/Def Jam Recordings from the All Is Yellow album.

The "Doomsday 2" video stars the 15-time Grammy winner — with a few special cameos. The latest video is directed by Lyrical Lemonade founder Cole Bennett and is the producer-director's fifth video from the January 2024 album.

The 51-year-old rapper opens the video by appearing behind a set of yellow curtains as he starts to rap directly to the camera. Without missing a beat, he walks backward as the empty office space as it falls apart.

In addition to Eminem, there are several cameos throughout the video — including appearances from Big Sean, Swae Lee, JID, Cordae, Babytron, Denzel Curry and many more.

Related: Eminem Thanks Fans for 51st 'Bday Wishes' and Jokingly Tells Them to 'Suck It'

Notably, throughout the song, Eminem appears to take aim at rapper-producer Benzino.

"What is the opposite of Benzino? A giraffe / 'Go at his neck,' How the f--- is that? / How can I go at somethin' he doesn't have / Arm so short he can't even touch his hands / When they're above his head doin' jumpin' jacks," Eminem raps.

Eminem also takes a shot of the other rapper’s daughter, Coi Leray, his financial struggles, and previous questions from the public about his sexuality.

Along with rapping about Benzino, Eminem praises Lyrical Lemonade founder and closes out the song by rapping: “And that’s why I’m back with Cole Bennett/ And I been at the level J. Cole been at/ It’s Aftermath that I ride for ’til I die.”

Related: Eminem Reignites 22-Year Feud with Benzino (and Drags His Daughter Coi Leray) on New Diss Track

Bennett also directed the album’s first four videos, including "Doomsday" with Juice WRLD & Cordae in June 2023, "Guitar in My Room" with Lil Durk & Kid Cudi in September, then "Hello There"  with Corbin, Lil Tracy & Black Kray the next month. And then ahead of the album’s Jan. 26 release, Lyrical Lemonade dropped the visuals for "Stop Giving Me Advice" with Jack Harlow & Dave in December.

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Following the album's release, Bennett said in a February interview with Billboard that it was “really about breaking down that door and bringing people together.”

“When there’s someone who can act as the glue within it all, people really put their egos down. I want rap music to be more unified, I want there to be more collaboration,” explained Bennett. “Growing up, this is what I was into — I loved posse cuts, I loved left-field features that you wouldn’t expect, I loved seeing my favorite artists from two completely different sides of the spectrum in a photo together. These are all things that fed me, so I wanted to create a world where that was the theme.”

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