EMG seeks to revolutionize offset guitar tones with the launch of active JMaster pickups for Fender Jazzmasters

 EMG JMaster pickups
EMG JMaster pickups

Iconic active pickup manufacturer EMG has ventured into offset waters with the announcement of its new Retro Active JMaster electric guitar pickups for Fender Jazzmasters.

Featuring Alnico V magnets and wide-stacked coils, the active single-coil designs are driven by a vintage-inspired preamp that promises to combine classic feel and playing response with the benefits of an active preamp – namely low noise, more even string response and consistent output.

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EMG JMaster pickups
EMG JMaster pickups

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EMG JMaster pickups
EMG JMaster pickups

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EMG JMaster pickups
EMG JMaster pickups

As well as standalone pickups, the JMaster single coils are also available as a prewired pickguard, which adds additional functionality that goes far beyond the traditional Jazzmaster remit.

That’s no rhythm circuit up there on the upper horn – instead, EMG has packed the pickguards with a range of boosts to shape the sound, which function no matter what pickup selection is active.

First up is the SPC Presence Control, which fattens up tone with a broad midrange boost, adjusted via the roller control nearest the neck. This can be swapped out for a flat boost of up to 12dB via the upper-horn toggle switch.

The other roller tweaks the company’s EXG Expander, which boosts low and high frequencies for chunky yet sparkly sounds.

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EMG JMaster pickups
EMG JMaster pickups

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EMG JMaster pickups
EMG JMaster pickups

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EMG JMaster pickups
EMG JMaster pickups

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EMG JMaster pickups
EMG JMaster pickups

This is a bold move for EMG and could be a tonal revolution for Jazzmaster players, many of whom will likely find the prewired pickguard’s comprehensive boosting options more useful than the oft-maligned rhythm circuit.

The JMaster prewired pickguard is available at the end of March for $379-399, while standalone pickups – featuring EMG’s solderless wiring kit – start at $229. Black, white and ivory pickup covers are available on all options.

For more info, head over to EMG Pickups.