Cashback website Ebates has pulled its advertising from “The Ingraham Angle,” becoming at least the 27th sponsor to exit Laura Ingraham’s Fox News show, and the second to do so on Friday.
“We wanted to address concerns about our advertising,” the company said in a statement posted on Twitter. “Ebates is a platform for all and we do not support polarizing statements of any kind. We placed our ads through a 3rd party and unfortunately this spot was placed incorrectly. We have since resolved the issue.”
“The Ingraham Angle” has been hit by an advertiser boycott campaign spearheaded by Parkland shooting survivor David Hogg after Ingraham mocked him for “whining” about his rejection from several California colleges. She subsequently apologized, and Fox News has stood by her.
Ebates had been one Ingraham’s remaining national sponsors, but received complaints on social media after one of its ads ran during Wednesday night’s episode.
Since the campaign began, most of Ingraham’s biggest sponsors, including Mitsubishi, Blue Apron, SlimFast, and IBM have bailed, and ad time on “The Ingraham Angle” has been cut roughly in half. In fact, commercial breaks on Thursday’s episode added up to just under 10 minutes total. By contrast, data from the tracking firm Kantar showed that “The Ingraham Angle” averaged 14 and a half minutes of ads prior to the boycott campaign.
But there was a bright spot for Ingraham on Thursday night: Among the episode’s 12 national advertisers was Ace Hardware, which reversed its previous decision to stop sponsoring the show.
On Friday, German chemical company BASF pulled ads from “The Ingraham Angle,” saying in a tweet that “our advertising selection is based on channels rather than individual shows. However, we have adjusted this schedule so it will not include Ms. Ingraham’s show.”
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