Early Ratings: Oscar Viewership Sinks to Record Lows
Pandemic’s first (and hopefully only) Academy Awards never stood a chance Sunday’s hostless Oscars drew a 1.9 rating among adults 18-49 and 9.85 million total viewers, setting new record lows, according to the earliest available data from Nielsen, which is not time-zone adjusted. Those initial numbers for the 2021 awards show, which was taped at Union Station in Los Angeles and aired live on ABC from 8-11:17 p.m. ET, represent a decline of 64% in the key demo and 58% in overall viewers compared to 2020’s results. A more accurate comparison can be made when finalized data comes in Tuesday. Last year’s Oscars on ABC managed a 5.3 rating and 23.6 million total viewers, according to Nielsen. At the time, those were both record lows, and that 2020 live celebration of film happened before COVID-19 interfered with U.S. telecasts — or the traditional release of movies in theaters. Also Read: Oscars 2021: The Complete Winners List So yeah, this one really never stood a chance. Of course, the Oscars are not at all alone in 2021 ratings woes. The 63rd annual Grammy Awards sunk more than 60% in ratings from last year among adults 18-49, the age-range most sought after by advertisers on entertainment programming....
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